Top 10 luxury brands in France on TikTok

In 2025, TikTok confirms its strategic role for luxury brands in France, where creativity, storytelling and the mobilization of creators make all the difference. The top places in the ranking highlight iconic houses that succeed in transforming visibility and notoriety into concrete commitment to digital communities. Valentino is in the lead with nearly €9.7 million in EMV, followed by Rabanne (€8.7 million) and Maison Margiela (€3.9 million), illustrating the impact of targeted campaigns and strategic collaborations with KOLs. Dior, Louis Vuitton, Jacquemus and Chanel complete the podium, demonstrating the ability of major houses to generate strong commitment while maintaining a distinctive brand identity. Further down the rankings, Vivienne Westwood, Saint Laurent and Boss confirm that even less massive players can take advantage of TikTok to reach new audiences and strengthen their digital presence. This 2025 edition thus reveals that, in luxury as elsewhere, the combination of authenticity, creativity and content strategy allows brands to distinguish themselves on a platform where impact takes precedence over volume.