Top 10 luxury brands in Germany on Instagram

The German luxury segment on Instagram is dominated by iconic brands and established players who know how to combine prestige and digital engagement. Hugo Boss comes out on top with an EMV of €4.65 million and more than 2.3 million interactions, illustrating its strong presence in local communities. MCM is following closely, relying on careful visual content to seduce its audience. Tiffany & Co and Philipp Plein show that international fame can translate into a qualitative commitment, even with a more limited number of mentions. Chanel, Gucci and Saint Laurent take advantage of collaborations with numerous influencers to maximize the visibility and impact of their campaigns. Christian Dior Couture and Louis Vuitton continue to generate significant EMV through creative content and strategic partnerships, while Celine is positioned as a premium player capable of attracting an engaged audience with a more targeted strategy. This panorama reflects the importance of a balance between brand heritage, influential collaborations and visual storytelling to excel in the German luxury market.