Top 10 luxury brands in Germany on TikTok

On TikTok in Germany, the luxury sector in 2025 shows marked competition between major international houses and established brands. Rabanne is well in the lead with €2.15 million in EMV, supported by strong visibility and significant commitment. Behind, Boss and Jean Paul Gaultier stand out for their consistency and targeted mobilization of influencers, while Louis Vuitton, Gucci, Longchamp, MCM Worldwide, Tiffany & Co., Saint Laurent and Prada complete the ranking, each adopting varied strategies combining mentions, engagement and number of creators. This panorama illustrates that, in German luxury on TikTok, the impact is based as much on the quality of the content and the loyalty of communities as on the reputation of the brand, rewarding houses capable of combining creativity and local relevance.