Top 10 luxury brands in the UK on TikTok

In 2025, the luxury segment on TikTok in the United Kingdom continues to show the influence of big houses while leaving room for targeted and creative campaigns. Gucci tops the rankings with more than £1.35 million in EMV, followed by Parfums Christian Dior and Coach, which take advantage of strategic collaborations with designers to maximize their visibility. Other iconic brands such as Boss, Louis Vuitton, Stella McCartney, Stella McCartney, Stella McCartney, Vivienne Westwood or Burberry confirm their presence, while Ralph Lauren and Breuninger show that even smaller players can find their audience through targeted campaigns. This ranking highlights that in luxury, effectiveness on TikTok is based as much on qualitative engagement as on the volume of content, with a high value of collaborations with KOLs to capture the attention of engaged communities.