Top-10 of the most mentioned “ready-to-wear” brands in Germany

In 2026, Instagram remains a major driver for ready-to-wear brands in Germany, with a ranking that highlights the coexistence of local champions, international giants and European pure players. OACE remains at the top of the ranking with €9.2 million in EMV, confirming the solidity of its sportswear positioning on its domestic market thanks to an effective balance between the volume of content and the network of active creators. H&M follows with €5.6 million, relying on a very broad base of influencers to maintain constant visibility, while Shein is distinguished by a double presence in the top 5 via its various accounts, combining them with more than €9.5 million in EMV and illustrating the strength of international fast fashion in Germany. New Yorker is emerging as a key local player, ahead of Inditex and Zalando, which embody the power of multi-brand groups and European e-commerce respectively. Lower in the ranking, NA-KD and Oh April confirm the attractiveness of digital and lifestyle-oriented labels, while Sassy Classy closes the top 10 with a high volume of mentions, proof that a strategy very focused on the repetition of content can still generate visibility. Overall, this ranking reflects a German market structured around a strong diversity of models, where local performance, international power and social-first strategies coexist on Instagram.