Top-10 of the most mentioned “ready-to-wear” brands in Germany

In Germany, OACE established itself as the most successful ready-to-wear brand on Instagram in the first half of 2025, with an EMV of nearly €17.85 million and a solid commitment to its community. H&M and Shein are following closely, confirming the strength of international brands while making way for emerging local players like Smilodox and Snocks. Global brands like Zara and Adidas also remain highly visible, illustrating the diversity of strategies adopted to capture the attention of German consumers. This top 10 reflects a competitive market, where the commitment and relevance of collaborations with creators play a key role in the performance of campaigns.