Top 10 perfume brands in Europe on TikTok

In Europe, perfume on TikTok is dominated by Adopt Parfums and Kilian Paris, two brands with opposing positions — one accessible and mainstream, the other decidedly luxury — that focus attention and commitment. Behind, Narciso Rodriguez and Juliette Has a Gun confirm their influence with powerful and well-identified olfactory worlds, while Acqua di Parma and Maison Francis Kurkdjian bring a heritage and sophisticated touch. The ranking also welcomes Parfumdo, a digital player on the rise, alongside Parfums de Marly and Bath & Body Works, which illustrate the diversity of distribution formats. Finally, L'Artisan Parfumeur completes this European Top 10, a reflection of a fragmented market where historic houses, niche labels and mass-market brands coexist.