Top 10 skincare brands in Denmark on Instagram

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In Denmark, the skincare market on Instagram is led by Lancôme, which clearly dominates the ranking with €1M in EMV and over 800 mentions. Armani Beauty and Estée Lauder also stand out, thanks to high engagement rates and strong content volume. The rest of the ranking showcases great diversity: from mainstream brands like Dove and Nivea, to local players such as Gosh Copenhagen, as well as premium names like Biotherm, YSL Beauty, Rhode Skin, and Dior Beauty. A vibrant competition that reflects the dynamism of Denmark’s beauty market.
1
Lancôme
842
Mentions
249 482
Engagements
Total EMV
1007892
1007892
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2
Armani Beauty
404
Mentions
312 380
Engagements
Total EMV
615940
615940
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3
Estée Lauder
836
Mentions
183 632
Engagements
Total EMV
525370
525370

4
Biotherm
251
Mentions
47 176
Engagements
Total EMV
456708
456708

Rank
Brand
EMV
Mentions
Engagements
1
Lancôme
1007892
1007892
842
249 482
2
Armani Beauty
615940
615940
404
312 380
3
Estée Lauder
525370
525370
836
183 632
4
Biotherm
456708
456708
251
47 176
5
Dove
352305
352305
166
21 206
6
Nivea
340974
340974
412
42 002
7
Gosh Copenhagen
335135
335135
675
78 645
8
YSL Beauty
315979
315979
311
92 309
9
Rhode Skin
294476
294476
214
185 490
10
Dior Beauty
282229
282229
395
82 416