Top 10 skincare brands in Denmark on Instagram

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The Danish skincare market highlights a subtle balance between international giants and local brands. La Roche Posay dominates the ranking, closely followed by Vichy, Nivea and Biotherm, which confirm the power of dermocosmetic and historical references. But the landscape is also distinguished by key Danish players such as Rudolph Care and Tromborg, who seduce thanks to their local roots and their ethical values. Finally, iconic brands such as Ole Henriksen, Rituals, Rituals, Karmameju or Oslo Skin Lab are enriching the scene by combining expertise, well-being and naturalness.
1
La Roche Posay
300
Mentions
42 338
Engagements
Total EMV
329297
329297

2
Vichy
247
Mentions
23 056
Engagements
Total EMV
285292
285292
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3
Nivea
186
Mentions
18 885
Engagements
Total EMV
279224
279224

4
Biotherm
165
Mentions
32 645
Engagements
Total EMV
248762
248762

Rank
Brand
EMV
Mentions
Engagements
1
La Roche Posay
329297
329297
300
42 338
2
Vichy
285292
285292
247
23 056
3
Nivea
279224
279224
186
18 885
4
Biotherm
248762
248762
165
32 645
5
Rudolph Care
152986
152986
520
31 732
6
Tromborg
129749
129749
424
38 062
7
Ole Henriksen
90637
90637
205
22 623
8
Rituals Cosmetics
80609
80609
196
14 702
9
Karmameju
79787
79787
511
21 042
10
Oslo Skin Lab
77191
77191
147
17 289