Top 10 Skincare Brands in Italy by EMV on Instagram

Between dermocosmetic treatments, TikTok trends and wellness routines, skincare brands are competing creatively to capture the attention of Italian consumers on Instagram. At the top of the ranking, Garnier stands out for its accessible and inclusive approach, far ahead of La Roche-Posay and Clinique, acclaimed for their dermatological expertise. Gen Z's favorite brands like CeraVe and Sol de Janeiro confirm their breakthrough, while Dove, Avène and Caudalie focus on authenticity, ethics and sensory experiences. Finally, Laneige Europe and Nivea close this top 10 with a regular presence and campaigns that combine care and gentleness. This ranking perfectly illustrates the diversity of skincare strategies on the Italian market.