Discover the Top Snapchat Influencers in 2025

Key takeaways

• Snapchat is an ideal platform for reaching younger generations.
• The main niches on Snapchat are lifestyle, fashion, music, and fitness.
• Marketers hoping to run Snapchat influencer marketing campaigns should consider using an influencer marketing platform to find the right collaborators. 
• Top Snapchat accounts include Author Neghar Fonooni, DJ Khaled, models Bella and Gigi Hadid, as well as Imaan Hammam, Shaun McBride (also known as Shonduras), and Cyrene Quiamco.

Snapchat has 432 million global users, a number that has continued to grow since its launch in 2011. Around 5% (23 million) of those users live in the UK.

The majority are Gen Z and Gen Alpha. Almost half (42%) of Snapchat users are between the ages of 18 and 24. Additionally, nearly 20 percent of users are teenagers aged between 13 and 17. 

Users continue to send daily Snaps because Snapchat is a unique platform. By default, messages are deleted after 24 hours, as are Story posts.

While the app is now available for business accounts, its analytics capabilities have so far lagged behind those of other apps.

Want to learn more about influencer marketing? Check out the Kolsquare blog, where you can learn even more about the network, demographics, and other statistics.

• Use Snapchat for your influencer marketing strategy now
• Snapchat unveils new features and shifts focus to AR shopping

What are Snapchat influencers?

Snapchat influencers are people with over 1,000 (sometimes recorded as over 5,000) followers on Snapchat. These content creators share images and videos with their followers on their Snapchat accounts. Many are traditional influencers who share lifestyle content, while others specialise in specific niches. 

To provide marketers with an overview of who and what is currently trending on Snapchat, here's a list of top influencers on the platform, primarily in the fashion and fitness niches.

10 of the top influencers with Snapchat accounts

In this post, we provide an overview of some of the most successful Snapchat accounts in 2025. They could be a great way for companies to market products and services on social networks.

Please note that this list of popular Snapchatters is not in order; it's simply an overview. 

Author and fitness coach: Neghar Fonooni

Neghar Fonooni (pronounced ne-gar, the “h” is silent, as she explains on her blog) describes herself as an “independent, multimedia artist whose first and truest love is writing.” She is not only passionate about writing, but she is also a successful writer, having already published three books while working on numerous other projects. She owns an online store called Salt + Sorcery, which sells her art and other miscellaneous items, and she also offers tarot readings.

Besides Snapchat, she mainly uses Instagram and sends out a newsletter called “Musings for the Moon” to interested subscribers. On Snapchat, the American focuses on workouts and shares insights into her life. She also describes her services as “spiritual life coaching, business coaching and brand consulting, tarot readings, and helping women become better writers.”

Music influencer: DJ Khaled

Khaled Mohamed Khaled (@djkhaled305, 13m followers, Snapchat) describes himself on Snapchat as “Father, DJ, Mogul.” He is an American music producer whose stage name is DJ Khaled. Like many other Snapchat influencers, he is (mostly) recognised outside the platform.

He has 13m subscribers on Snapchat, where he posts funny clips from his high-end lifestyle. He has created a few AR Lenses, including the JUICE WRLD DID Lens, which has a waterfall effect. 

The Hadid Sisters Speak to Gen Z and a female audience

Bella and Gigi Hadid are no longer just models; they are also revered as influencers. In 2014, Bella Hadid (@kendalljenner, 16m followers, Snapchat) had her breakthrough at New York Fashion Week and has been celebrated as a supermodel ever since. Only two years later, she received the “Model of the Year” award. Bella Hadid uses Snapchat mainly to share selfies from her everyday life.

Like her sister, Gigi Hadid (@itsgigihadid, 7.5m followers, Snapchat) also shares snippets of her life on Snapchat, showing celebrities like the Kardashians. The model now walks in Chanel and Marc Jacobs shows, but became most famous for her role in The Real Housewives of Beverly Hills. 

Model: Dutch Woman Imaan Hammam

Imaan Hammam (@imaanhammam, 178,000 followers, Snapchat) is a Dutch model who was discovered by a scout at a train station. Soon after, she was walking the catwalk for Givenchy. Today, she has worked for many famous fashion brands, including Balenciaga, Burberry, Prada, and Dior.

For a deeper dive into this channel, check out our guide for becoming a know-it-all about influencer marketing.

On Snapchat, the Dutchwoman shows herself wearing face masks in her living room or with various AR filters, for which Snapchat is known.  

Original art designs with Shaun McBride aka Shonduras

Shaun Todd McBride (@shonduras, 319K followers, Snapchat) was born in Utah, USA, in 1987. Today, the entrepreneur is known under the pseudonym Shonduras. He gained popularity primarily through his finger drawings on Snapchat and now shares his life with his followers through vlogs.

McBride owns ten companies, including Spacestation Gaming. He is now one of the few influencers who gained fame primarily through Snapchat. That’s why he also cooperates with brands like Disney, Taco Bell, and Red Bull.

Snapchat influencer: Cyrene Quiamco

Also born in 1989, Cyrene Quiamco (@cyreneqhas, 269K followers, Snapchat) established herself as an online personality through Snapchat. In fact, the Filipino-American artist is a full-time Snapchat influencer who has also published a book in addition to her graphic designs and AR lenses.

According to Vanity Fair, she was among the Top 100 New Cultural Icons and Cosmopolitan’s Top 50 Most Fascinating People, and Forbes magazine also featured her in its Fast Company, Entrepreneur, and Business Insider sections. The designer also produced and released the world’s first feature-length documentary for and on Snapchat, which premiered at the Bentonville Film Festival. Furthermore, she has a blog named The 11th Second. She originally gained recognition for her drawings of celebrity selfies, including those of Ellen DeGeneres and Bruno Mars.

Today, she often posts content about her dog, Kikey. She adds cute stickers and AI transformations to keep her audience engaged. 

Snapchat influencers UK: Millie T (@milliet24)

London-based influencer Millie T (@milliet24, 631K followers, Snapchat) posts lifestyle content on Snapchat. Think photos in plush hotels, tearful life updates, and hair disasters. She is popular across many platforms, including YouTube and Instagram. 

Millie T is candid, posting her highlights as often as her lowlights. A natural humour appears in every post, and she's as down-to-earth as it gets. This resonates with Millennials and Gen Z audiences, who can be put off by the idealised lives often shared by influencers.

Millie T has collaborated with major fashion and beauty brands, including Savage X Fenty by Rihanna, House of CB, and PepperMayo. These brands are popular with younger generations, reinforcing her credibility and the brand's.

However, Millie T isn't a frequent Snapchat poster. But when she does, she dumps multiple videos and images in a single post. Her content often goes viral, especially videos featuring beauty transformations and humorous daily updates.

On TikTok, she has a 4.12% engagement rate, and her audience is rated as highly credible. Kolsquare estimates that it would cost over €16,978 to pay the influencer for a sponsored post on Instagram. However, as one of the top Snapchat influencers in the UK, with high engagement levels and a large number of subscribers on Snapchat, she is likely to deliver strong returns for companies through collaborations.

The blonde, American Snapchat influencer: Anna Shumate

Anna Shumate (@shumate.anna, 2.5m followers, Snapchat) is widely known as “@annabananaxdddd” on other platforms. She is a prominent American influencer. 

Shumate shares a mix of lifestyle vlogs, comedic sketches, beauty routines, and candid moments from her daily life. Her Snapchat Stories often reflect the same high-energy, relatable persona she’s known for on TikTok and Instagram.

Shumate often uses Snapchat’s creative tools, such as AR experiences, Bitmoji, and Stickers, to add personality to her Snaps. Expect lots of filters, quick cuts, and interactive elements.

For brands, Shumate offers a way to reach younger audiences. Over 50% of her followers are aged between 18 and 24. And her audience is highly credible. She's collaborated with brands like Crocs.

American comedian: Brittany Furlan

Brittany Furlan (@brittanyfurlan, 559K followers, Snapchat) is a content creator who first gained a following on the now-defunct social media app Vine. 

Known for her exaggerated comedic sketches and relatable humour, she became the most-followed female on Vine during the platform’s peak.

Following Vine’s closure in 2017, Furlan successfully transitioned to Snapchat, Instagram, YouTube, and TikTok. On Instagram, she now has over 2 million followers. She also has 348,000 YouTube subscribers.

Creative and funny, Furlan's content shows tongue-in-cheek humour and meme-worthy moments. 

How to find Snapchat influencers

Snapchat may not make the headlines like TikTok or Instagram, but it remains a major player, especially for brands targeting Gen Z. With over 750 million monthly active users, it's a space worth investing in. However, you need to find the right influencers to run a successful Snapchat influencer marketing campaign.

Unlike Instagram, Snapchat isn't designed around follower counts or public profiles. You can't just search a hashtag or browse a trending page to see who's big. That makes influencer discovery more challenging, meaning you may need to rely on third-party platforms.

Snapchat influencer marketing: Your guide

Whether you already run an influencer marketing campaign or you're starting from scratch, Snapchat can be a great channel for connecting with your target market. 

Influencer campaigns continue to gain popularity every year. In 2025, the global influencer marketing market was estimated to be worth $32.5 billion U.S. dollars. Brands have moved online to connect with niche audiences on the platforms where they're most active.

Influencer campaigns are accessible; even smaller brands with lower budgets can afford to activate influencers on platforms like Snapchat. But the biggest benefit is influence. 

Social media users follow influencers for various reasons. Typically, it indicates that the user finds the creator's content interesting, aspirational, or useful. These creators are associated with positive feelings, giving marketers an excellent opportunity. By collaborating with these influencers, marketers can engage with their target audience through an individual the audience already trusts and values. At much lower costs than celebrity campaigns. 

However, this also isn't always the distant, idealised relationship typically found between celebrities and their fans. Often, influencers are relatable. They live in similar areas to your target audience, wear similar clothing, and enjoy similar activities. This can make their recommendations uniquely powerful. The audience sees the influencer, who has a life similar to their own, benefiting from the product. The viewer can easily put themselves into the influencer's shoes and imagine themselves reaping the same benefits.

The types of content that viewers enjoy most are tutorials and reviews. Viewers are also open to sponsored content. In fact, Snapchatters are 16% more open to sponsored content than non-users. 

Creating effective sponsored content

Brands can't just produce any old content and expect viewers to love it simply because it's from someone they recognise. Marketers must make an effort to ensure that the content aligns with the creator, appeals to the target audience, and reflects the brand's values.

The first step is to identify influencers who can effectively communicate with your target audience. Marketers need a strong understanding of how engaged the influencer's audience is, who that audience is, and how far their content reaches. 

You can rely on manual searches, but looking through Snapchat and searching for keywords isn't easy. 

Let's examine two popular and quick methods for finding influencers. 

Influencer marketing platforms for Snapchat influencer discovery

Influencer marketing is becoming increasingly niche and complex. Tools like Kolsquare are becoming essential for finding creators and ensuring that collaborations actually deliver.

Kolsquare is one of the leading influencer marketing platforms. It provides data-driven tools to help brands identify, vet, and collaborate with influencers across multiple platforms, including Snapchat.

Kolsquare lets marketers search using keywords and then filter influencers by:

• audience demographics
• engagement rates
• topic relevance
• follower count
• certification
• location
• audience credibility

The platform uses AI to discover creators’ past content and predict campaign performance. For Snapchat—a platform known for its ephemeral, hard-to-track posts, these insights are especially useful.

Marketers using Kolsquare can use the search bar and filters to quickly find Snapchat influencers. From there, view influencers' profiles, packed with useful data, such as past collaborations, engagement rates, and audience demographics, to gain a clearer view of who's the best Snapchat influencer for your niche. You can also view recommendations of similar influencers. These methods speed up influencer discovery, saving time and resources.

For example, a beauty brand targeting young women in the UK might search for Snapchat influencers with strong engagement within that demographic. For a campaign focused on reach, it can filter for creators with large follower counts. Plus, they can check the results of past collaborations. 

Kolsquare also supports campaign management. Brands can track live performance, manage contracts, and analyse ROI—all in one place. For Snapchat, where real-time and ephemeral content is the norm, having a centralised dashboard can make or break a campaign.

Snapchat influencer marketing agency

An influencer marketing agency specialising in Snapchat will be familiar with the most effective strategies and methods for advertising on the platform. They'll have a vetted pool of influencers or use a tool to find influencers in the brand's niche who are capable of running effective Snapchat influencer marketing campaigns. 

An agency will be well-versed in Geofilters, augmented reality, and how to use a Snapchat lens, which can help a campaign reach its full potential. An agency will also handle campaign management, influencer relationships, and reporting. 

Powerful Snapchat content

Snapchat is a truly unique platform, and you should use that to your advantage. There are two key content formats: Spotlight and Stories. Spotlight is similar to Instagram Reels or TikTok, where users scroll through an endless stream of short videos.

On the other hand, Stories resemble Instagram Stories, where users share images and videos that typically delete after 24 hours, unless the user is a Snapchat Plus subscriber. As a rule of thumb, Stories is for interacting with people users already know, while Spotlight is about discovering new content. 

Authenticity wins on all platforms, but Snapchat may be the most authentic of all. More than half (55%) of Snapchat users say they trust creators "somewhat." Almost two-thirds (60%) would like creators to share the lessons they've learned and the mistakes they've made. In addition, 58% would like influencers to base their content on evidence and facts, while 57% prefer when influencers share a realistic lifestyle.

This is something brands shouldn't ignore. When creating partnerships, marketers must ensure that the content aligns closely with the influencer's content style and tone. Give creators a loose brief. However, on this platform, where authenticity reigns, marketers should allow creators to contribute during content planning. 

Brands can also allow influencers to take over their account and post content over a certain period of time. While the majority of Snapchat content disappears after 24 hours, the Snapchat Memories feature allows you to save and reshare content on the platform and across other networks.

Regulations to follow

Snapchat users value authenticity, with 89% of users thinking that tagging sponsored content is important. Brands should also ensure that creators tag content as an ad to stop this, which is essential on any platform in reality.

In the UK, bodies such as the ASA and CMA mandate that all advertisements must be labelled. A clear hashtag, such as "#ad", should appear at the start of the caption before any drop-downs. There are also additional restrictions around advertising to children. 

Snapchat also offers tags that you can add to sponsored content. The paid partnership tag appears at the top of the Snap and immediately signals that it has been paid for by a brand. This can be used for Public Stories, Spotlights, or Snap Maps. 

Keep in mind that Snapchat is about connections

Snapchat users access the app to speak to their friends. Over half (57%) say that they also want to build those close connections with influencers. And Snapchat users enjoy content that feels like it's created by a friend.

Evan Spiegel, CEO of Snapchat, shared, "So, creators, instead of constantly trying to sell you something on their Story, are just sharing their authentic day-to-day lives." He continued that this authenticity works as a lever for marketing. Creators like Alyssa McKay managed to leverage that connection to promote her clothing brand, earning millions in revenue thanks to her genuine content. Spiegel continued, "I think that authentic connection is really, really important."

On this platform, users are more likely to interact with each other. They repost content, creating a conversation. 

New content options: AR and lenses

Snapchat offers users some of the most innovative technology to play with. It has a vast array of AR filters.

Snapchat is focused on branded lenses, which are AR filters created by brands. It allows users to get involved with the brand, try the filter, and immerse themselves in the brand message. Typically, they fall into three categories: face lenses, which alter the face, world lenses, which alter the environment, and AI lenses, which generate interesting visuals. These features add creativity to posts, improve storytelling, and up brand recall. 

The platform did launch On-Demand AR filters, which allow users to apply filters only at specific locations or events. But the platform discontinued them in 2023.

Understanding pay rates: How do Snapchat influencers make money?

Snapchat isn’t built for influencer culture the way Instagram or TikTok is. However, it remains a powerful tool, and influencers can still earn significant money. 

Here are the top ways these creators earn through Snapchat. Many are also great ways for brands to collaborate with influencers. 

1. Sponsored stories & brand partnerships

Direct partnerships are a big earner. This is the process by which brands pay influencers fixed fees to feature products or messages on Snapchat. These could be product reviews, sneak peeks at new collections, or beauty tutorials showing a product. 

Because Snapchat content is short-lived, the focus is typically on immediacy, authenticity, and direct calls to action, such as swipe-ups or promo codes.

Pay rates vary widely. A micro-influencer with 10,000 engaged viewers might earn £500 per post, while top-tier creators with massive reach can charge over £10,000 for a single Story. Rates depend on engagement, niche, geography, and audience quality, making it even more important that you know the data. 

2. Snapchat Spotlight

Snapchat’s answer to TikTok-style viral video, Spotlight, offers another way for creators to earn. Snapchat pays out a share of the daily fund to the top-performing videos. It’s not predictable income, but for creators who go viral, it can be a windfall.

3. Affiliate marketing

Some Snapchat influencers use affiliate links or promo codes to earn commission on sales. Since Stories can include swipe-up links, it’s easy to drive traffic directly to products. Brands can easily track conversions using promo codes, despite the platform's lack of shopping features.

4. Cross-platform bundles

Because Snapchat on its own doesn’t offer as much visibility, many influencers pitch themselves as part of a broader package. A creator might charge a brand for promotion across Snapchat, Instagram, and TikTok. This bundled approach helps justify higher fees and demonstrates to the brand that it is engaging multiple touchpoints with the same audience.

Unveiling the network: Why do Snapchat influencers post so much?

If you follow any Snapchat influencers, you’ve probably noticed the flood of content. 

Let's explore why posting regularly is a winning strategy on Snapchat. 

1. The algorithm prefers consistency

Snapchat’s Discover and Stories feeds aren’t chronological; they’re algorithm-driven. The more someone posts, the more visible they remain in their followers’ feeds. If influencers don’t post regularly, they slip out of sight. Therefore, creators maintain the flow to keep visibility and engagement strong.

On Instagram or TikTok, a post can go viral days or weeks after it is posted. Snapchat doesn’t work that way. Stories vanish after 24 hours, and Spotlight videos aren’t always easy to resurface. If you’re not posting, you’re not growing. 

2. Engagement in real-time

Unlike Instagram posts or YouTube videos, most Snapchat content disappears fast. That gives influencers a narrow window to capture attention. Posting frequently helps them stay top-of-mind throughout the day, almost like having a conversation.

It also builds an authentic connection. Snapchat is designed to feel personal, one-on-one, behind-the-scenes. Frequent posting feeds that illusion of closeness and keeps audiences hooked.

3. Brand deals require volume

Many brand partnerships on Snapchat are structured around Stories, not static posts. That means an influencer might be paid to post a sequence—say, six to ten Snaps—to tell a story, walk through a product, or drive home a promo code. After all, the more posts, the more impressions and engagements. 

4. They're playing the attention economy

What better way to win followers than through posting? The more content a Snapchat influencer produces, the more replies, interactions, and interest they attract. 

Higher engagement makes influencers more appealing to brands. So, content creators post consistently to stay competitive. Even nano-influencers need engaged followings if they want to get collaborations. 

How to become a Snapchat influencer?

To become a Snapchat influencer, you need a deep understanding of the methods for engagement on the app. For example, Geofilters are AR filters that alter environments. 

It's essential to select your niche and consistently produce content to attract an audience. 

While some top influencers, such as Kylie Jenner, have left the app, there's still a good opportunity to gain followers. 

Start your Snapchat takeover with an influencer program

Running an influencer marketing campaign on Snapchat is an effective way to reach young target audiences. By taking advantage of the creative features on the platform, brands can engage users and share their message. 

There's one part you can't get wrong: choosing influencers. Taking the time to find creators with engaged audiences gives you the best chance at success.