Deconstructing Rimmel London's Influencer Marketing Strategy

Mar 24, 2026 11:00
Event Past

Ever wondered what makes a beauty brand's influencer strategy truly work?

Join Kolsquare's Eugen and Alicia as we break down Rimmel London's influencer marketing approach using real platform data. We'll analyse their global creator mix, top-performing formats, EMV impact, engagement trends and what makes their UK market strategy stand out. Get data-backed insights you can immediately apply to your own influencer marketing campaigns, whether you're working with beauty brands, agencies or building in house programmes.

Table of contents

Intro Alicia & Eugen 
- Why this webinar right now?
- EMV? The what, why, how

1. About Rimmel London

2. UK beauty landscape

3. Creator content & performance analysis
- Top brands & creator collabs
- Favourite IG formats

4. Standing out from the crowd
- IG creator strategies
- Cross platform campaign drill down
- UK creator mix

4. What this data means for you

5. Q&A

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