Deconstructing Rimmel London's Influencer Marketing Strategy

Mar 24, 2026 11:00
Event Past

Ever wondered what makes a beauty brand's influencer strategy truly work?

Join Kolsquare's Eugen and Alicia as we break down Rimmel London's influencer marketing approach using real platform data. We'll analyse their global creator mix, top-performing formats, EMV impact, engagement trends and what makes their UK market strategy stand out. Get data-backed insights you can immediately apply to your own influencer marketing campaigns, whether you're working with beauty brands, agencies or building in house programmes.

Table of contents

  • Opening & Framing
    • Intro to Eugen & Alicia
    • Agenda
  • About Rimmel London
  • Their top creators
  • Business Objectives Hypothesis
  • Global Data Deep Dive
    • Brand pages
    • Format & Creator Structure
    • Comparing EMV, Engagement Rates, seasonality
    • Avg compliance scores of their creatoes
  • Zoom Into the UK Market
    • UK creator mix
    • UK engagement vs global averages
    • Local ambassadors
  • Conclusions and Key takeaways

Watch our webinar

Want to watch the rest?