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Marsha Dunn

All articles by Marsha Dunn

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I'm a writer specialising in SEO content for B2B businesses. I'm especially passionate about influencer marketing. It's fast-paced, wildly creative, and, when done well, makes a huge impact. I love helping brands make the most of this exciting channel.

Influencers

Authenticity unleashed: How UK UGC creators are shaping the future of digital campaigns

November 13, 2025
4 dots on a blue background, 3 of which are people and one a search lens representing the selection
Influence strategy

How to hire the right influencer marketing agency (without wasting time or money)

March 18, 2025
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Influencers

Beyond the catwalk: How social media trends shaped London Fashion Week 2025

March 10, 2025
Guide to influencer marketing
Influence strategy

Beginner guide to influencer marketing

February 28, 2025
Asian girl studying maths and formulas
KPIs and Performance

How Kolsquare's updated EMV formula will affect your campaigns

February 3, 2025
Instagram app
Social networks

How Instagram is competing with TikTok in 2025

October 24, 2025
Influence strategy

5 Common Mistakes When Using an Influencer Database—and How to Avoid Them

January 20, 2025
Social networks

The Rise of Threads: Integrating the Expanding Platform into Your 2025 Influencer Marketing Strategy

November 28, 2024
Influence strategy

The Festive Influence: How UK Supermarkets are Harnessing the Power of Local Influencers for Christmas Campaigns

November 21, 2024
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