Sophie Douez

All articles by Sophie Douez

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Sophie Douez is a journalist at Kolsquare covering the European Influencer Marketing Industry. She has extensive experience in B2B, news and political reporting in France, Switzerland and Australia, and is confused as to why she gets transfixed by carpet cleaning videos on Instagram.

black and white image of Alexandre Saillard, Follow Agency

Despite the short video craze, long form video content continues to offer influence marketers significant value

Elderly person adjusts their glasses in front of a computer screen

From granfluencers to the hottest TikTok trends, here’s why you should launch KOL marketing on TikTok

tripod camera with projectors

Long form video content on YouTube is evolving. As influence marketers, here’s what you need to know

Illustration of a code of conduct with 3 men in front

Responsible Influence

French economy ministry announces laws to reinforce Responsible Influence, releases ‘Best Practice Guide’ for influencers

portrait de Max Rast fondateur de Klar

Interview with Max Rast, founder of Klar, eCom Unity Live sponsor

drapeaux europeens devant le parlement

Responsible Influence

How are influencer marketing regulations evolving in Europe?

portrait de Tracy Pakoua de chez Flaneurz

TikTok influencer marketing: D2C roller skates brand Flaneurz explains how it’s done

portrait de vaiana escalpez rp chez bons baisers paris

Interview with Bons Baisers Paris manager of PR and events, Vaïana Escalpez

chevauchement de cercles

New Kolsquare Feature : Audience Overlap