Sophie Douez

All articles by Sophie Douez

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Sophie Douez is a journalist at Kolsquare covering the European Influencer Marketing Industry. She has extensive experience in B2B, news and political reporting in France, Switzerland and Australia, and is confused as to why she gets transfixed by carpet cleaning videos on Instagram.

Portrait of Robert Tanguy

Sami: helping startups and SMEs reduce CO2 emissions

December 22, 2022

Portrait of Clement Joffrin

Long-format video and IRL streaming content: what do influence marketers need to know?

January 18, 2023

Melusine Huguet

BookTok, Bookstagram, BookTube: literary influence has a new home

February 9, 2023

Stop sign

Will TikTok be banned in the US?

groupe de personnes autour d'un trophée

Short video: which social network will come out on top in 2023?

February 28, 2023

black and white image of Alexandre Saillard, Follow Agency

Despite the short video craze, long form video content continues to offer influence marketers significant value

Elderly person adjusts their glasses in front of a computer screen

From granfluencers to the hottest TikTok trends, here’s why you should launch KOL marketing on TikTok

tripod camera with projectors

Long form video content on YouTube is evolving. As influence marketers, here’s what you need to know

Illustration of a code of conduct with 3 men in front

Responsible Influence

French economy ministry announces laws to reinforce Responsible Influence, releases ‘Best Practice Guide’ for influencers