Sophie Douez

All articles by Sophie Douez

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Sophie Douez is a journalist at Kolsquare covering the European Influencer Marketing Industry. She has extensive experience in B2B, news and political reporting in France, Switzerland and Australia, and is confused as to why she gets transfixed by carpet cleaning videos on Instagram.

portrait de Vincent Roméo de chez Agence 14 septembre

Interview with Agence 14 Septembre Managing Director Thomas Frébourg, and Head of Digital Vincent Roméo

August 31, 2023

Portrait of Sami Charfi Digital Generation

Génération Numérique: interview with animator Sami Charfi

September 6, 2023

Portraits of Fabrice Fadiga and Emma Gatto

Bamboo Edition: leveraging influence on BookTok and Bookstagram to reach new audiences

September 4, 2023

Kevin T Norman sitting with a book in his hand

Booktok and Bookstagram: how @kevintnorman conquered both

September 6, 2023

iPhone held horizontally at sunset

KPIs and Performance

Like it or not, video produces a higher engagement rate on Instagram.

Alexandre Saillard black and white portrait

Despite the buzz about short videos, long format video continues to offer significant value to marketers.

Spanish city landscape with Spanish flag

Influencer marketing in Spain, 2022

Coins and Banknotes

KPIs and Performance

EMV: pros and cons for influencer marketing campaigns in 2024

destiny york de chez DEfy

DEfy Social: “Working with diverse influencers is a celebration of unique voices and perspectives. It’s not a checkbox.”

November 14, 2023