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Shopify partners with YouTube to combine commerce and communities

E-commerce solution Shopify has announced a partnership with YouTube that enables merchants to integrate their online stores with YouTube Shopping.

News on a sheet of paper in a typewriter
News on a sheet of paper in a typewriter

Shopify and YouTube say the tie-up will enable creators and merchants to combine commerce with community to scale the creator economy. Under the deal, Shopify merchants will be able to sell their full range of products on YouTube via livestreams, videos and the store tab.

Shopify merchants who integrate YouTube Shopping will have a tab added to their YouTube channel featuring their entire selection of products, and a shopping shelf added below on-demand videos that show a curated list of products as the video plays.

On YouTube livestreams, merchants can tag and pin products during the stream, while picture in playback enables consumers to watch while they check out.

YouTube viewers will be able to purchase products as they watch livestreams or videos. For selected US merchants, onsite checkout on YouTube will enable consumers to purchase without leaving the platform.

Product details within the Shopify retail operations systems such as names, pricing and stock levels will be automatically updated in YouTube. The integration will also allow merchants to track the performance of live and on-demand videos directly from their Shopify admin, alongside the full view of multichannel sales.

“We’re excited to partner with Shopify to help creators easily bring their stores front and center for their communities on YouTube, who are increasingly turning to them to shop,” YouTube VP of Shopping Product David Katz said in a statement.  

You can now also connect your Shopify e-shop to Kolsquare, enabling you to create promo codes for your KOL, track performance and measure ROAS directly in Kolsquare. For more details, click here.

About Kolsquare

Kolsquare is Europe’s leading Influencer Marketing platform, a data-driven solution that allows brands to scale their KOL Marketing strategies and implement authentic partnerships with KOLs (Key Opinion Leaders). Kolsquare’s technology enables marketing professionals to easily identify the best Content Creators profiles by filtering their content and audience, and to build and manage their campaigns from A to Z, including measuring results and benchmarking performance against competitors. Kolsquare has built the largest community of influencer marketing experts in the world, and offers hundreds of customers (Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, El Corte Inglés, Lacoste, …) the latest Big Data, AI and Machine Learning technologies to drive inspiring partnerships, tapping into an exhaustive network covering 100% of  KOLs with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and YouTube. As a Benefit Company, Kolsquare has been pioneering Responsible Influence by championing transparency, ethical practices, and meaningful collaborations to inspire change.

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