Sophie Douez

All articles by Sophie Douez

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Sophie Douez is a journalist at Kolsquare covering the European Influencer Marketing Industry. She has extensive experience in B2B, news and political reporting in France, Switzerland and Australia, and is confused as to why she gets transfixed by carpet cleaning videos on Instagram.

Michella Saliby, Chief Product Officer at Kolsquare

Responsible Influence

What is the carbon impact of an influencer marketing campaign ?

February 1, 2024

Why is the performance of influencer content on Instagram declining?

January 29, 2024

Portrait of Philippe Tanant, Product Marketing Manager at Snap

Snapchat and Kolsquare: bringing the individuality and authenticity of Snapchat creators to influencer marketing

January 17, 2024

portrait of Charlotte Caron

From content creation to co-creation: why KOLs and brands need to work more closely together

January 11, 2024

Happy influencer filming a vlog in Paris, France

Influencer marketing in France in 2024: rationalization to deliver a sustainable, ethical, and growing market

January 8, 2024

Christel Niquille portrait

Mums2Gather: " Influencers are becoming real confidants or advisors"

January 4, 2024

Kolsquare Team at IMS Europe

Influencer Marketing Show Europe: Influencer marketing at turning point as trust and authenticity take center stage

November 1, 2023

Veronique Pican picture

[INTERVIEW] Véronique Pican (IAB): “Working together will enable us to lead to standardisation of the Influencer Marketing”

February 3, 2021

picture of Nonsensical CEO Oli Hills

TikTok influencer marketing 101