Sophie Douez

All articles by Sophie Douez

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Sophie Douez is a journalist at Kolsquare covering the European Influencer Marketing Industry. She has extensive experience in B2B, news and political reporting in France, Switzerland and Australia, and is confused as to why she gets transfixed by carpet cleaning videos on Instagram.

Responsible Influence

How can NGOs leverage influencer marketing to raise awareness — and donations — for critical issues?

February 29, 2024

@Fusalp - Instagram

Fusalp: for luxury brands in influence, quality trumps quantity every time

February 20, 2024

Jenny Song Schmidt

The influencer marketing cost landscape: an interview with Jenny Song Schmidt

February 12, 2024

Carlotta Pabst and Esther Haberkorn, vertbaudet Germany Communications and Influencer Marketing Managers

Influence strategy

Vertbaudet Germany: long-term influencer collaborations deliver sustainable customer loyalty

February 14, 2024

Proposed Spanish influencer law criticized as a missed opportunity to protect minors

February 4, 2024

Michella Saliby, Chief Product Officer at Kolsquare

Responsible Influence

What is the carbon impact of an influencer marketing campaign ?

February 1, 2024

Why is the performance of influencer content on Instagram declining?

January 29, 2024

Portrait of Philippe Tanant, Product Marketing Manager at Snap

Snapchat and Kolsquare: bringing the individuality and authenticity of Snapchat creators to influencer marketing

January 17, 2024

portrait of Charlotte Caron

From content creation to co-creation: why KOLs and brands need to work more closely together

January 11, 2024