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How can Automation help your Influencer Marketing Campaign?

Saving time and resources sounds tempting. Automating certain steps of your influencer marketing campaign can make that easy, but there are some challenges marketers need to keep in mind. How can you benefit from automating your influencer marketing campaign and what are some things to consider? This article weighs in on the pros and cons of automated influencer marketing.

image d'engrenage électronique pour illustrer l'automatisation
image d'engrenage électronique pour illustrer l'automatisation

Key Takeaways

  • The following areas of your influencer marketing campaign cannot be automated: creativity, contract drafting and support, and social media interaction
  • The following areas of your influencer marketing campaign are suitable for automation: Google Ads, email marketing, and campaign management
  • Influencer marketing platforms like Kolsquare can easily help you automate your processes effectively

Traditional advertising is becoming increasingly unpopular, especially among young consumers. Accordingly, many brands and companies have already recognized the potential of influencer marketing  because the so-called key opinion leaders (KOLs) allow them to get in touch with their target group in an authentic way. Accordingly, 75% of marketers are now using IM as a strategy.

With the upswing in the industry, technology-based influencer marketing platforms, such as Kolsquare, have naturally come up with ideas and concepts to support brands and companies. At the same time, the Wall Street Journal warns against over-automation as it can lead to awkward brand mentions or poor targeting.

Of course, Kolsquare offers benefits that support you in implementing automated processes in addition to our team’s expertise. In the end, it’s all in the right mix, but more on that later.

What Does Automating Your Influencer Relationships Mean?

When you want to automate the processes of your influencer marketing campaigns, it literally means using software to do your manual work.This includes, for example, outreach and other types of communication, campaign optimization, and sometimes even the creative strategizing behind sponsored content.

Of course, automating the maintenance of relationships with your influencers can make your to-dos easier and even improve the performance and scale of influencer promotions. However, automation also poses some dangers as influencer marketing in particular benefits from relationships that are fostered primarily through human contact. So be aware of the challenges before you start automating your IM campaigns.

Challenges of Automating Your Influencer Marketing Strategies

The creative aspect of a campaign can hardly, maybe even never, be completely taken over by software. After all, that is precisely your strength: innovative and creative thinking that you can multiply when working with influencers.

The drafting and supervision of contracts and other agreements with your influencers cannot be controlled automatically either. After all, you should always negotiate prices on a case-by-case basis. Read the Kolsquare Quick Guide for negotiating prices with influencers!

You should also be careful about letting AI software handle the interaction on your social media accounts. Over-engagement, inauthentic comments, and fake followers stand out. This can cause you to lose credibility and permanently damage your brand’s image. Once your reputation is tarnished, it’s a long and arduous road to regain the trust of your target audiences. Finally, automated engagement also goes against the ethos of influencer marketing: authenticity and transparency.

How Automating Processes Can Help You With Your Influencer Marketing

If there were no benefits of automating your influencer marketing campaign, this article would make little sense. Google Ads are especially suitable for automated handling. An email campaign can also be automated later on if carefully thought out beforehand. For this purpose, there  is helpful software that automatically supports an email flow and thus saves you a lot of work.

Even the selection of influencers can be optimized through automatic processes. With Kolsquare’s complete solution you can easily identify the right influencers for your campaign. The Kolsquare database includes more than one million KOL from 180 countries with more than 5,000 followers on Instagram, TikTok, Twitter, Facebook, and YouTube. Our search engine allows you to find the right influencers for your audience using specific filters. In addition, with the so-called Credibility Score you can quickly identify fake influencers.

Once you have found the right influencers for your campaign, you can easily create an address book with labels, preferred profiles, and personalized comments with our software. Never before have you had a better overview of your partners.

Furthermore, the Kolsquare solution makes campaign management effortless and time-saving. The Kolsquare service starts with contacting you via email, continues with sending collective briefings, and ends with managing the progress of your campaign. You can also activate the campaign for your employees per project.

Campaign performance can also be measured easily . Kolsquare creates daily comprehensive reports on the KPIs you are interested in: number of influencers, social media mobilized, target audience addressed, content generated (posts, stories, videos, etc.). You can export them with one click in different formats such as PPTX, MP4, CSV and more, while adding personalized links with your logo.

Likewise, you can automate analysis for influencer performance on Instagram and TikTok. In just a few clicks you can create statistics and save a lot of time. Download the Kolsquare Chrome extension now for free.

Find the Balance between Automating and Personalizing Relationships with Influencers

Automation, as mentioned, can help save resources and therefore time and money. The only question here is finding the right balance. So first, it’s important to identify what exactly you need. As with any campaign, you need to be aware of what you want before you launch it. Once you have a clear definition of your goals, you can research which tools you need to implement them. For example, do you want to work more efficiently? Then get help in the form of software like Kolsquare.

Influencer marketing without data is hardly imaginable today. Therefore, you should refer to data when researching and booking influencers. Target group identification includes, for example, location, gender, age, and interest of the audience you want to reach with your campaign.

Also, read on the Kolsquare blog: Data-driven influencer marketing on TikTok: How to find the right KOL!

About Kolsquare

Kolsquare is Europe’s leading Influencer Marketing platform, a data-driven solution that allows brands to scale their KOL Marketing strategies and implement authentic partnerships with KOLs (Key Opinion Leaders). Kolsquare’s technology enables marketing professionals to easily identify the best Content Creators profiles by filtering their content and audience, and to build and manage their campaigns from A to Z, including measuring results and benchmarking performance against competitors. Kolsquare has built the largest community of influencer marketing experts in the world, and offers hundreds of customers (Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, El Corte Inglés, Lacoste, …) the latest Big Data, AI and Machine Learning technologies to drive inspiring partnerships, tapping into an exhaustive network covering 100% of  KOLs with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and YouTube. As a Benefit Company, Kolsquare has been pioneering Responsible Influence by championing transparency, ethical practices, and meaningful collaborations to inspire change.

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