Fact Machine, the Influence Data meeting, and a look back in figures on THE evening that marked the networks.
We invite you to inaugurate the Fact Machine, the new Influence Data event, with a look back in figures on THE evening that marked social networks last week: Valentine's Day!
And you will have understood, it was also the evening of a decisive soccer match... So who won the hearts of the influencers?
Even if we were entitled to doubt, this Wednesday, February 14, 2018, it was indeed love that won (and not that of the jersey).
That evening, the influencers Have published 6 times more posts on Valentine's Day and on the Champions League (27.2k vs 4.7k posts). Even louder, they even generated 20x more likes on the first theme than the second! (61 million vs 3 million likes)
In this duel, instagram It still stands out as the most engaging network of influencers because — whether it's soccer or love — there is an average of 10,000 likes per post instagram.
Soccer was mostly talked about on twitter by influencers, especially during the match, concentrating more than 30% of posts of the day (all networks combined) between 21:00 and 23:00.
Interestingly, the highest volume of Valentine's Day posts, in the late afternoon and early evening, was followed by the highest volume of Champions League posts.
Did the influencers take advantage of the late evening to disconnect from networks and spend time with their significant other, or to watch the game after celebrating Valentine's Day?
In any case, we hope you had a good evening on the 14th, whether in front of a match or with your significant other (and why not both!).
Methodology of the study:
Aggregation of posts mentioning hashtags representative of both themes (Valentine's Day and Champions League) based on 680,000 influencer accounts on Instagram, Twitter and Facebook, on Wednesday, February 14, between 8 a.m. and midnight.
Kolsquare is Europe’s leading Influencer Marketing platform, a data-driven solution that allows brands to scale their KOL Marketing strategies and implement authentic partnerships with KOLs (Key Opinion Leaders). Kolsquare’s technology enables marketing professionals to easily identify the best Content Creators profiles by filtering their content and audience, and to build and manage their campaigns from A to Z, including measuring results and benchmarking performance against competitors. Kolsquare has built the largest community of influencer marketing experts in the world, and offers hundreds of customers (Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, El Corte Inglés, Lacoste, …) the latest Big Data, AI and Machine Learning technologies to drive inspiring partnerships, tapping into an exhaustive network covering 100% of KOLs with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and YouTube. As a Benefit Company, Kolsquare has been pioneering Responsible Influence by championing transparency, ethical practices, and meaningful collaborations to inspire change.
