Instagram connection: make every influencer campaign data-driven

Make every influencer campaign a data-driven success story with Kolsquare’s real-time Instagram Connection

The Challenge: Visibility without depth

Influencer marketing has reached a new maturity phase. Budgets are growing, finance teams are involved earlier, and brands are expected to justify performance with the same rigour as paid media.

But a large part of the real story, the hidden interactions, true reach, and audience alignment remains locked inside creators’ private dashboards.

Kolsquare already helps marketers move beyond basic KPIs by measuring Earned Media Value (EMV), Engagement Rate (ER), and Share of Voice (SOV). These insights are based on reliable, aggregated public data and are already reliable enough to benchmark, compare, and optimise campaigns. But for those reporting to finance teams and refreshing dashboards by the hour, “reliable” may not be quite good enough. In a world where big data dominates, targeted precision is the order of the day.

A Reel might get 10,000 likes, but how many people watched it? How many saved it, shared it, or replied to its story version? Without access to creators’ private metrics, measuring ROI and understanding real impact remains a challenge. Who actually saw your content, how did they engage with it, and what drove conversions at the source?

That’s where Kolsquare’s Instagram Connection changes the game.

The Solution: Verified data, direct from Instagram

Instagram Connection is more than a metric sync. It’s the missing data layer that unites creators, content, and performance into a single, verifiable source of truth. Thanks to our official partnership with Meta, Kolsquare users can collect first-party performance and audience data directly from Instagram. Securely and in real time.

When a creator connects their account to Kolsquare, you gain access to:

✅ Real reach and impressions, verified, not estimated

✅ Story views, saves, shares, and replies: even for hidden likes

✅ Audience breakdowns: age, gender, and location data from the last 30 days ✅ Daily automatic updates: always fresh, always accurate

You can compare, cross-check, and validate campaign results instantly, all without losing the broader performance context Kolsquare already provides.

The full picture: Transparent, trusted, real-time data

All Kolsquare insights, whether public or private, are transparently sourced:

The Instagram Connection adds an extra layer of truth to the already comprehensive Kolsquare dataset, without compromising the quality of our public estimates.

“Kolsquare is indispensable for forecasting and analysing the impact of our influencer marketing campaigns. The insights the platform provides ensure that each campaign is more successful than the last.”

— Sara Jacue, Kolsquare client

Precision that powers performance

For performance marketers, precision is power. More precise data means:

Faster optimisation and real-time decision-making
Smarter budget allocation
Stronger ROI proof for every campaign

With both public and connected data in one place, you can instantly see:

Which creators truly drive reach and conversions
Which content formats perform best
How ROI compares across campaigns and platforms

All of it is displayed in one centralised dashboard, updated in real time. It’s the most transparent and efficient way to measure, compare, and optimise your influencer campaigns.

Ready to see the full picture?

👉 [Discover how Kolsquare turns Instagram data into actionable insights. Book a demo.]

About Kolsquare

Kolsquare is Europe’s leading Influencer Marketing platform, offering a data-driven solution that empowers brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketing professionals seamlessly identify the best content creators by filtering their content and audience, while also enabling them to build, manage, and optimize campaigns from start to finish. This includes measuring results and benchmarking performance against competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of customers—including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, and Hermès—by leveraging the latest Big Data, AI, and Machine Learning technologies. Our platform taps into an extensive network of KOLs with more than 5,000 followers across 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat.

As a Certified B Corporation, Kolsquare leads the way in promoting Responsible Influence, championing transparency, ethical practices, and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare has become part of the Team.Blue group, one of the largest private tech companies in Europe, and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together over 60 successful brands in web hosting, domains, e-commerce, online compliance, lead generation, application solutions, and social media.