Kolsquare welcomes Inflead: expanding our European leadership in influencer marketing

Kolsquare expands its European footprint with the acquisition of Inflead, reinforcing its leadership in influencer marketing, accelerating innovation and deepening its commitment to Responsible Influence across Europe.

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Kolsquare and Inlead logos

Kolsquare’s European tribe is growing again! And we’re excited to share another important milestone in our journey. We are officially welcoming Inflead, Italy’s leading influencer marketing technology, into the Kolsquare tribe.

This is our second acquisition of 2025, following the successful integration of the Nordics’ Woomio earlier this year, and it strengthens our position as Europe’s number one influencer marketing technology.

This step expands our presence in one of Europe’s most dynamic creator markets and reinforces our ambition to build a more responsible, data-driven and innovative European industry.

“We are delighted to welcome Inflead into the Kolsquare tribe. Giovanni and his team have built a powerful, AI-first product for one of Europe’s fastest growing markets,” says Quentin Bordage, Founder and CEO of Kolsquare. “At Kolsquare we want to empower tomorrow’s brands with the superpowers of influence. This acquisition helps us accelerate that mission.”

Why joining forces with Inflead matters for Europe

Italy is one of the most active creator markets in Europe. It counts more than 200,000 content creators and is home to some of the region’s most innovative brands. Inflead has played an important role in this ecosystem and has established itself as the local number one influencer marketing platform.

By joining forces, Kolsquare and Inflead will support more than 1,500 brands and agencies across Europe. Together we will bring even more value to marketers who want strong technology, reliable data, and a scalable workflow for international campaigns.

This partnership also reinforces our position as a European technology leader, created in Europe and serving the needs of European brands and agencies.

Accelerating the future of influencer marketing through innovation

Artificial Intelligence is transforming the industry. Inflead’s proprietary AI technology brings advanced capabilities in talent discovery, audience insights, automated outreach, campaign management and performance measurement.

Inflead is a strong complement to Kolsquare’s innovation hub. Our combined teams will work together to develop the next generation of tools for influencer marketing professionals.

In the short term, users of both platforms will benefit from new AI-powered features that help them work faster, make better decisions and improve campaign outcomes.

“Giovanni and the Inflead team have done an amazing job in building a truly innovative platform. We are really impressed by what they have built and excited to continue developing the future of influencer marketing alongside them,” comments Quentin Bordage.

Strengthening our commitment to Responsible Influence

Kolsquare is a certified B Corporation and we have always believed that growth, transparency and ethics should advance together. Our ambition is to help brands and creators build partnerships that are honest, responsible and aligned with evolving expectations from consumers and regulators.

A key part of this work is our suite of Responsible Influence features, which give marketers practical tools to evaluate creator behaviour and make informed decisions. This includes the Kolsquare Compliance Score, an industry first designed to help users identify influencers who consistently respect national guidelines on content labelling and advertising rules.

In Italy, this feature directly supports compliance with AGCOM requirements, and Inflead clients will now be able to benefit from this feature to find and work with creators who follow clear ethical standards.

Tools such as the Compliance Score and other responsible influence features help teams go beyond performance metrics and assess the integrity of collaborations, protecting both brand reputation and consumer trust.

Inflead’s strong local presence will help bring these standards to a wider audience in Southern Europe. Together, we will accelerate the adoption of ethical practices and offer brands a structured way to evaluate the social impact and accountability of their influencer programmes.

The acquisition of Inflead also extends our long standing commitment to donate 1% of our revenue to charitable organisations and to offer preferential access to NGOs. We want influencer marketing to contribute positively to society, and combining our efforts with Inflead allows us to scale this mission across Europe.

A shared vision built on passion and expertise

Inflead was founded in 2018 by a team that wanted to bring innovation and professionalism to the Italian market. Their platform is used by leading brands including GroupM, Perfetti Van Melle, Decathlon, Calzedonia, Havas, Omnicom and Mizuno.

“As pioneers of influencer marketing in Italy, we built Inflead with passion and innovation to become the number one platform in the market,” comments Inflead Co-founder and CEO Giovanni Spinelli. “I am proud of the AI-based technology we have created and of our customers, some of the most inspiring brands and agencies in Italy. Joining Kolsquare, the European leader in our industry, is the natural next stage. I look forward to shaping the future of influencer marketing together.”

What comes next

This acquisition is part of Kolsquare’s long term commitment to build the most trusted, innovative and responsible influencer marketing technology in Europe. It allows us to support more brands and agencies, improve our product faster and reinforce our mission to push the industry forward.

With Inflead now part of the Kolsquare tribe, supported by the team.blue ecosystem and united through a shared European vision, we are entering a new chapter for our community and our customers.

Welcome to the future of European influence. Excellence elevated.

About Kolsquare

Kolsquare is Europe’s leading Influencer Marketing platform, offering a data-driven solution that empowers brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketing professionals seamlessly identify the best content creators by filtering their content and audience, while also enabling them to build, manage, and optimize campaigns from start to finish. This includes measuring results and benchmarking performance against competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of customers—including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, and Hermès—by leveraging the latest Big Data, AI, and Machine Learning technologies. Our platform taps into an extensive network of KOLs with more than 5,000 followers across 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat.

As a Certified B Corporation, Kolsquare leads the way in promoting Responsible Influence, championing transparency, ethical practices, and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare has become part of the Team.Blue group, one of the largest private tech companies in Europe, and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together over 60 successful brands in web hosting, domains, e-commerce, online compliance, lead generation, application solutions, and social media.