A cleaner Kolsquare dashboard, lighter servers, and a positive environmental impact: all triggered by one simple user action. Archive your inactive Kolsquare campaigns today to plant a tree.
We’ve introduced a new, simple feature with a big impact:
Each time you archive a campaign in Kolsquare, we plant a tree in your name through Tree-Nation.
Archiving now does three things at once: it cleans up your workspace, reduces unnecessary data storage, and contributes to global reforestation efforts.
It’s an action that feels good, improves platform performance, and helps lower the environmental impact of influencer marketing.
If you work in influencer marketing, you know how quickly campaigns pile up. One launches, then another, and suddenly your dashboard becomes a long list of past initiatives that nobody has looked at for months.
Meanwhile, these inactive campaigns continue collecting creator posts in the background, even when they’re no longer in use. That means unnecessary server load, growing data storage, and additional CO₂ emissions.
Today, Kolsquare users create some 4,000 campaigns per month, but only around 100 are archived.
This leads to visual clutter, reduced performance, and a larger environmental footprint.
As a B Corp, Kolsquare is committed to responsible impact, and we just knew there was an opportunity to make archiving easier, more motivating, and more meaningful.
When we analysed how teams use Kolsquare, we didn’t find sloppiness, we found busy marketers with full plates.
Archiving usually drops to the bottom of the ‘to-do’ list, not because users don’t care, but because they’re managing dozens of moving parts: creator negotiations, deadlines, reports, approvals, and performance follow-ups. In that context, tidying up historic campaigns rarely feels urgent.
And that’s completely understandable.
Archiving campaigns simply didn’t deliver an immediate benefit, even though teams told us they did want a clearer workspace and better platform performance.
At the same time, we learned something else: our community truly cares about sustainability.
This gave us an idea:
If we could turn a routine admin task into a meaningful, feel-good action, archiving would naturally become something worth prioritising, even during a busy week.
We’re introducing a simple, rewarding mechanism that makes archiving both useful and impactful.
Every Kolsquare campaign you archive now plants a tree through Tree-Nation.
Tree-Nation is a global reforestation platform that enables individuals and companies to offset their carbon footprint by planting trees in certified projects around the world. Their mission is to fight climate change, restore ecosystems, and support local communities through large-scale tree-planting initiatives. As a fellow B Corp, Tree-Nation shares Kolsquare’s commitment to environmental responsibility and transparent impact.
Through our partnership with Tree-Nation, every archived campaign now contributes directly to real reforestation projects, making a tangible difference to the planet.
With each archived campaign:
If the monthly tree-planting cap is reached, you’ll see a friendly message confirming that your action still contributes to reducing CO₂, and that more trees will be planted the following month.
When you decide to archive a campaign, the process now feels clearer, lighter, and more rewarding from the first click.
You start by opening the campaign menu and selecting Archive. Instead of a dry confirmation box, you’re greeted with a message that explains exactly what’s about to happen, both technically and environmentally. It reminds you that archiving stops unnecessary data collection and reduces CO₂ emissions.
Then comes the part that makes the action feel worthwhile:
“Kolsquare plants a tree in your name.”
It’s a small line, but it changes the entire moment. Suddenly, archiving isn’t an administrative step, it’s a positive contribution.
Once you confirm, a short animation appears celebrating the tree you’ve helped plant. It makes the platform come alive in the best possible way, adding a bit of warmth to what used to be a purely functional action.
A toast then appears to guide you:
“X campaigns have been archived. You can find them under My Campaigns → Status: Archived.”
It’s clear, reassuring, and helps you keep your workspace organised without breaking your flow.
A few moments later, you’ll receive an email directly from Tree-Nation inviting you to claim your tree and follow the impact of your contribution. It’s a small touch that strengthens the link between your day-to-day work and a much bigger mission.
And if you happen to archive once the monthly tree-planting goal has already been met, you won’t be met with a blocker. Instead, you’ll see an encouraging message that your action still helps reduce CO₂, with more trees coming soon.
The whole flow is designed to feel intuitive, responsible, and quietly joyful. Archiving becomes not just a clean-up task, but a moment of impact.
Archiving becomes a natural, rewarding part of campaign management.
Less unnecessary data collection = lighter infrastructure and a smoother experience for everyone.
Real trees, planted in your name, helping offset the footprint linked to data storage.
With Tree-Nation rewards and monthly “Top Tree Planter” spotlights, archiving becomes something teams take pride in.
How to get started
Kolsquare first partnered with Tree-Nation to offset its annual carbon footprint in 2022. To date, we’ve planted some 24,000 trees across reforestation and social impact projects in nearly a dozen countries including France, Spain, Mozambique, Tanzania, Indonesia, and elsewhere.
You can check out more details of Kolsquare’s growing Tree-Nation forest, and the projects it jis contributing to here
All told, we’ve offset the impact of 1,753 tCO2 emissions, and with your help archiving campaigns, we’re just getting started!
Kolsquare is Europe’s leading Influencer Marketing platform, offering a data-driven solution that empowers brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketing professionals seamlessly identify the best content creators by filtering their content and audience, while also enabling them to build, manage, and optimize campaigns from start to finish. This includes measuring results and benchmarking performance against competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of customers—including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, and Hermès—by leveraging the latest Big Data, AI, and Machine Learning technologies. Our platform taps into an extensive network of KOLs with more than 5,000 followers across 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat.
As a Certified B Corporation, Kolsquare leads the way in promoting Responsible Influence, championing transparency, ethical practices, and meaningful collaborations that inspire positive change.
Since October 2024, Kolsquare has become part of the Team.Blue group, one of the largest private tech companies in Europe, and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together over 60 successful brands in web hosting, domains, e-commerce, online compliance, lead generation, application solutions, and social media.
Brands can implement several strategies to minimize the environmental impact of their influencer marketing efforts:
Implementing these practices can lead to more sustainable influencer marketing campaigns.
The Paris Agreement, adopted in 2015, aims to limit global warming to well below 2°C, with efforts to stay within 1.5°C. By measuring and reducing the carbon footprint of influencer marketing campaigns, organisations contribute to this global goal by decreasing their greenhouse gas emissions. This alignment demonstrates a commitment to international climate objectives and aligns with CSR principles and goals.
Influencer marketing contributes to the digital carbon footprint through several activities:
It is difficult to find global data to answer this question. However, French research from 2022 shows that if current trends were to continue without intervention, the carbon footprint of digital technologies could increase by 60% by 2040, potentially accounting for up to 6.7% of the nation's carbon footprint.
To align with global climate objectives, emissions from the broader digital sector must be slashed by nearly half by 2030, according to the World Bank, which says the sector is headed in the right direction as a leader in renewable energy adoption, accounting for 60 percent of renewable power purchases in 2021.
The digital ecosystem is estimated to contribute between 2% and 4% of global carbon emissions through various channels:
Just fill out the form below and let us guide you through it! You will receive an email with all you need to know, including your personal brand and influencer survey links. As soon as you've started filling out the surveys, you will receive your private consolidated results
Kolsquare has partnered with carbon impact business solution Sami to develop a calculator capable of aggregating the emissions produced by various elements of the creation and diffusion of an influencer marketing campaign. To function correctly, it requires input of data such as number of KOLs in a campaign, gifted products, travel and accommodation, electronic equipment, type of content produced, and so on.
The planet is heating up fast—global temperatures have already risen by 1.1°C, and if we don’t act now, we’re on track to exceed 1.5°C within the next two decades (IPCC, 2023). The digital industry, including social media and influencer marketing, is a growing contributor to global carbon emissions. While we often think of sustainability in terms of manufacturing or transport, the reality is that every like, share, and video view comes with an environmental cost.
Measuring the carbon footprint of influencer marketing campaigns is the first step to understanding the environmental impact of digital activities. By quantifying emissions from content creation, data storage, distribution, and related processes, organisations can identify areas to implement more sustainable practices, thereby reducing their overall carbon footprint. By tracking emissions, brands and agencies can pinpoint areas for improvement, adopt more responsible practices, and make their campaigns both impactful and sustainable.
Influence has power—let’s use it responsibly. Start measuring the carbon footprint of your campaigns today and let’s drive change together.
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