In the world of luxury fashion and accessories, influencers play an increasingly important role. Their ability to set trends and influence purchasing decisions is undeniable. Thanks to our machine learning-based technology, we established a ranking of the 10 Luxury "Fashion and Accessories" brands most mentioned by influencers in 2023.
Based on the analysis of Kolsquare data, this study presents the performance of luxury brands worldwide. It is based on the analysis of our exhaustive catalog of influencers, including more than 930,011 profiles that have mentioned one of the 204 luxury brands analyzed or used one of their brand hashtags at least once. The 8,313,576 posts analyzed between November 2021 and December 2022 were identified through mentions and brand hashtags on Instagram, YouTube, TikTok, Facebook and Twitter.
According to our ranking, the luxury apparel brands that dominate social networks (all platforms combined – Instagram, TikTok, Facebook, YouTube & Twitter) are:
1.Dior
Dior tops the ranking with 188,349 mentions and an overwhelming presence on social networks. The French brand has captured the attention of influencers with its iconic collections and refined aesthetic.
2. Gucci
Gucci takes second place with 154,483 mentions, affirming its dominant position in the fashion industry. The Italian brand continues to innovate with bold creations and remarkable collaborations, notably on TikTok, making it highly attractive to influencers and appealing to Gen Z.
3. Louis Vuitton
Louis Vuitton has 130,727 mentions and retains its place among the most coveted brands. It’s timeless heritage and modern designs keep it at the top of the luxury fashion industry. The brand has collaborated with famous influencers such as Charli d’Amélio and Emma Chamberlain.
4. Prada
Prada is gaining popularity among influencers thanks to its avant-garde style and innovative creations. The Italian brand stands out for its unique blend of minimalism and elegance. It generated 129,596 mentions on the networks.
5. Saint Laurent
Saint Laurent, synonymous with elegance and sophistication, maintains a solid place in the top 10. Influencers are drawn to its bold creations, impeccable cuts and rock-chic aesthetic. They mentioned it 100,088 times on social networks.
6. Balenciaga
Although Balenciaga is controversial, it continues to be a creative force in the fashion industry. The brand’s futuristic aesthetic, oversized silhouettes and captivating collaborations make it a favorite among influencers. It accumulates 98,488 mentions in total.
7. Valentino
With 73,710 mentions, Valentino seduces influencers with its romantic allure and luxurious creations. The Italian brand perfectly combines glamour and elegance, making it a favorite choice for many influencers.
8. Fendi
Fendi stands out for its sophisticated creations and meticulous details. The Italian brand is highly appreciated for its iconic accessories, such as the Baguette and Peekaboo bags, which give it a strong presence on social networks (68,017 influencer mentions).
9. Jacquemus
Jacquemus is gaining in popularity thanks to its Mediterranean aesthetic and unique creations. The French brand seduces influencers with its colorful pieces, original cuts and fresh approach to fashion. It generated 61,156 mentions.
10. Versace
The famous Italian fashion brand, which closes this ranking with 54,844 mentions, has collaborated with renowned influencers such as Aimee Song, a popular fashion blogger and social media influencer. She was invited to brand events and shared her experience on her social media platforms, creating visibility for Versace products.
Share of voice can be defined as a brand’s share or presence in the market relative to your competitors on different channels. It’s used as a metric to determine how well-known and visible a brand is, figuratively what its market share is. The share of voice doesn’t refer to the percentage of sales but to the percentage of discussion.
In this ranking, the top-3 is dominated by DIOR, DOLCE & GABBANA and LOUIS VUITTON.
Kolsquare is Europe’s leading Influencer Marketing platform, a data-driven solution that allows brands to scale their KOL Marketing strategies and implement authentic partnerships with KOLs (Key Opinion Leaders). Kolsquare’s technology enables marketing professionals to easily identify the best Content Creators profiles by filtering their content and audience, and to build and manage their campaigns from A to Z, including measuring results and benchmarking performance against competitors. Kolsquare has built the largest community of influencer marketing experts in the world, and offers hundreds of customers (Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, El Corte Inglés, Lacoste, …) the latest Big Data, AI and Machine Learning technologies to drive inspiring partnerships, tapping into an exhaustive network covering 100% of KOLs with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and YouTube. As a Benefit Company, Kolsquare has been pioneering Responsible Influence by championing transparency, ethical practices, and meaningful collaborations to inspire change.
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