Top-10 Luxury “Fashion & Accessories” Brands Most Mentioned by Influencers
The below data are extracted from our study “Luxury Brands and Influence Marketing in 2023“, available for download here.
Based on the analysis of Kolsquare data, this study presents the performance of luxury brands worldwide. It is based on the analysis of our exhaustive catalog of influencers, including more than 930,011 profiles that have mentioned one of the 204 luxury brands analyzed or used one of their brand hashtags at least once. The 8,313,576 posts analyzed between November 2021 and December 2022 were identified through mentions and brand hashtags on Instagram, YouTube, TikTok, Facebook and Twitter.
Top-10 Luxury "Fashion & Accessories" Brands Most Mentioned by Influencers
According to our ranking, the luxury apparel brands that dominate social networks (all platforms combined – Instagram, TikTok, Facebook, YouTube & Twitter) are:
Dior tops the ranking with 188,349 mentions and an overwhelming presence on social networks. The French brand has captured the attention of influencers with its iconic collections and refined aesthetic.
Gucci takes second place with 154,483 mentions, affirming its dominant position in the fashion industry. The Italian brand continues to innovate with bold creations and remarkable collaborations, notably on TikTok, making it highly attractive to influencers and appealing to Gen Z.
3. Louis Vuitton
Louis Vuitton has 130,727 mentions and retains its place among the most coveted brands. It’s timeless heritage and modern designs keep it at the top of the luxury fashion industry. The brand has collaborated with famous influencers such as Charli d’Amélio and Emma Chamberlain.
Prada is gaining popularity among influencers thanks to its avant-garde style and innovative creations. The Italian brand stands out for its unique blend of minimalism and elegance. It generated 129,596 mentions on the networks.
5. Saint Laurent
Saint Laurent, synonymous with elegance and sophistication, maintains a solid place in the top 10. Influencers are drawn to its bold creations, impeccable cuts and rock-chic aesthetic. They mentioned it 100,088 times on social networks.
Although Balenciaga is controversial, it continues to be a creative force in the fashion industry. The brand’s futuristic aesthetic, oversized silhouettes and captivating collaborations make it a favorite among influencers. It accumulates 98,488 mentions in total.
With 73,710 mentions, Valentino seduces influencers with its romantic allure and luxurious creations. The Italian brand perfectly combines glamour and elegance, making it a favorite choice for many influencers.
Fendi stands out for its sophisticated creations and meticulous details. The Italian brand is highly appreciated for its iconic accessories, such as the Baguette and Peekaboo bags, which give it a strong presence on social networks (68,017 influencer mentions).
Jacquemus is gaining in popularity thanks to its Mediterranean aesthetic and unique creations. The French brand seduces influencers with its colorful pieces, original cuts and fresh approach to fashion. It generated 61,156 mentions.
The famous Italian fashion brand, which closes this ranking with 54,844 mentions, has collaborated with renowned influencers such as Aimee Song, a popular fashion blogger and social media influencer. She was invited to brand events and shared her experience on her social media platforms, creating visibility for Versace products.
Luxury Fashion Brands' Share of Voice in Terms of EMV
Share of voice can be defined as a brand’s share or presence in the market relative to your competitors on different channels. It’s used as a metric to determine how well-known and visible a brand is, figuratively what its market share is. The share of voice doesn’t refer to the percentage of sales but to the percentage of discussion.
In this ranking, the top-3 is dominated by DIOR, DOLCE & GABBANA and LOUIS VUITTON.
- Dior: 12.1%
- Dolce & Gabbana: 8.3%
- Louis Vuitton: 8%
- Prada: 7.8%
- Balenciaga: 7.1%
- Gucci: 7.1%
- Valentino: 5.7%
- Saint Laurent: 5.4%
- Fendi: 5%
- Versace: 4.6%
Key Figures From the Report
- 72% of content published by KOLs in the luxury “apparel” sector is in video format.
- On Instagram, 52% of published content is posts, 33% Stories and 14% Reels.
- The sector’s average engagement rate is 1.3%.
- The top-3 brands that generate the most engagement on Instagram are: Dior, Gucci and Louis Vuitton.
To find out more, download our free study.
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