Top 5 Influencer Marketing Platforms in Germany

Brands are not just spending more on influencer marketing — they are rebalancing their entire media mix around it. With overall marketing budgets holding steady at around 7.7% of company revenue, spend is shifting away from traditional channels and moving into influence, where many brands now allocate 20% to 30% of total budget, and in some cases up to 50%.

But higher investment comes with higher expectations. Creator fees, content production costs, and contractual complexity have all climbed sharply in 2025, meaning influencer marketing in 2026 must justify ROI across the full funnel, not just reach. That’s why before jumping into campaigns or booking platform demos, it’s essential to define clear objectives, budget structure, and evaluation metrics.

To avoid costly mistakes, start with strategic clarity — whether your goal is awareness, engagement, or revenue — and refer to tools like the Kolsquare Budget Report 2026, which includes cases, a campaign vs budget matrix, and step-by-step guidance on structuring spend.

For ongoing insights, benchmarks, and platform-ready resources across Instagram, TikTok, YouTube and beyond, the Kolsquare Blog remains a key destination for data, trends, and real-world best practices.

1. Kolsquare

We would first like to outline and highlight the benefits of Kolsquare. Our company combines experts from all areas of marketing and offers personalized support and cutting-edge technologies including Big Data, AI and machine learning. We offer a complete solution across the globe which is available in four different languages. These are German, English, Spanish, Italian and French. Through our individual consulting and self-service platform, we guarantee efficiency, even on a large scale.

Tap into 3M+ verified creators across 180+ countries—from arts and sport to business, film, food, and TV—then zero in on the perfect match with AI semantic search, audience and brand-fit filters, plus Credibility/Compliance scores. With Kolsquare, you can brief, track ROI, and even handle creator payments in one place—so your next campaign isn’t just well-cast, it’s measurable and scalable

Our agency was founded by Quentin Bordage in France in 2018 with the goal of inspiring people and finding solutions to social, societal and environmental problems. With over one hundred clients, including Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon and others, we are proud to provide more than 3.5 million KOLs (Key Opinion Leaders) with more than 5000 followers from 180 countries. In the same way, we can help you to find the best KOL profiles for your campaigns, collaborate with them and manage them, and finally evaluate their results and performance.

You are welcome to try out what Kolsquare has to offer without any obligation and completely free of charge. You just have to request a demo today and we’ll set up a meeting with our experts.  

If you are curious and want to learn more about Kolsquare and our commitment to positively impact the world of influencer marketing, feel free to read our “About us” section.

2. Lookfamed

In 2016, Luana Theodoro da Silva, Anton Ha, Daniel Hartmann and Sebastian Röske founded Lookfamed, a German influencer marketing agency. Currently, they exclusively support 20 influencers and also advise companies on topics such as social media & influencer marketing. In addition, Lookfamed also designs and implements campaigns, focusing on the importance of fairness, openness and mutual development.

With 80 employees in three offices and eight years of experience, Lookfamed already has some success stories to tell. Their clients include Gymondo, Urlaubsguru and Depot. Lookfamed has expanded considerably and the agency now also includes filmfluence, logimate and lookfamed Beteiligungsgesellschaft.

Image via Lookfamed

The agency manages both macro and nano influencers, organizes special and custom campaigns, offers content creation, shoots for both TV and film and provides reports and analyses. You can book an appointment to discuss a future campaign or fill out the contact form and take the next step to new influencer management.

3. Storyclash

The third influencer marketing platform we’ll cover in this article is Storyclash. Instead of having a data-driven approach, Storyclash recommends creators based on their content and collaborations. Brands that work with Storyclash find it easier to track the success of their campaigns thanks to cross-platform reports on key performance metrics, resulting in higher ROI.

Storyclash primarily touts its real-time data discovery. The platform provides reports on media value, social interactions and share of voice in minutes instead of hours, allowing you to make better investment decisions.

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Facebook, Instagram, Twitter, TikTok and YouTube are all supported. A special feature they have is Instagram Stories Monitoring, because Storyclash makes it possible to track and analyze your campaign’s Stories on Instagram using image recognition technology. The Linz-based startup, which has 36 employees, also offers a free demo to showcase what it has to offer.