Top 5 Influencer Marketing Platforms in Germany
Companies continue to spend more and more on influencer advertising. With a compound annual growth rate (CAGR 2022-2027) of 12.45%, the market volume is expected to rise to US$0.96 billion by 2027. But before jumping on meetings and trying one of the many free demos available, you should make sure that your goals and expectations have been clearly defined in advance. You should definitely avoid these five mistakes when planning your next influencer marketing campaign. It should also be useful to check out the Kolsquare Quick Guide on how to calculate the price of your next influencer marketing campaign.
If you want to find out even more about the topic of influencer marketing on Instagram, TikTok, YouTube, Facebook and Co, then we recommend the Kolsquare Blog, which publishes regular reports, updates and news from the industry.
We would first like to outline and highlight the benefits of Kolsquare. Our company combines experts from all areas of marketing and offers personalized support and cutting-edge technologies including Big Data, AI and machine learning. We offer a complete solution across the globe which is available in four different languages. These are German, English, Spanish and French. Through our individual consulting and self-service platform, we guarantee efficiency, even on a large scale.
Whether you are pursuing internal or external communication goals, why not use the first database consisting of over 1000 experts and 6000 celebrities from a variety of fields such as art, sports, business, film, cooking and television. You can be sure that you will find the best match for your exceptional campaign.
Our agency was founded by Quentin Bordage in France in 2018 with the goal of inspiring people and finding solutions to social, societal and environmental problems. With over one hundred clients, including Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon and others, we are proud to provide more than 2 million KOLs (Key Opinion Leaders) with more than 5000 followers from 180 countries. In the same way, we can help you to find the best KOL profiles for your campaigns, collaborate with them and manage them, and finally evaluate their results and performance.
You are welcome to try out what Kolsquare has to offer without any obligation and completely free of charge. You just have to request a demo today and we’ll set up a meeting with our experts.
In 2016, Luana Theodoro da Silva, Anton Ha, Daniel Hartmann and Sebastian Röske founded Lookfamed, a German influencer marketing agency. Currently, they exclusively support 20 influencers and also advise companies on topics such as social media & influencer marketing. In addition, Lookfamed also designs and implements campaigns, focusing on the importance of fairness, openness and mutual development.
With 80 employees in three offices and eight years of experience, Lookfamed already has some success stories to tell. Their clients include Gymondo, Urlaubsguru and Depot. Lookfamed has expanded considerably and the agency now also includes filmfluence, logimate and lookfamed Beteiligungsgesellschaft.
Image via Lookfamed
The agency manages both macro and nano influencers, organizes special and custom campaigns, offers content creation, shoots for both TV and film and provides reports and analyses. You can book an appointment to discuss a future campaign or fill out the contact form and take the next step to new influencer management.
The third influencer marketing platform we’ll cover in this article is Storyclash. Instead of having a data-driven approach, Storyclash recommends creators based on their content and collaborations. Brands that work with Storyclash find it easier to track the success of their campaigns thanks to cross-platform reports on key performance metrics, resulting in higher ROI.
Storyclash primarily touts its real-time data discovery. The platform provides reports on media value, social interactions and share of voice in minutes instead of hours, allowing you to make better investment decisions.
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Facebook, Instagram, Twitter, TikTok and YouTube are all supported. A special feature they have is Instagram Stories Monitoring, because Storyclash makes it possible to track and analyze your campaign’s Stories on Instagram using image recognition technology. The Linz-based startup, which has 36 employees, also offers a free demo to showcase what it has to offer.
GRIN is an all-in-one piece of software for influencer marketing and creator management that offers Influencers discovery and outreach, customer relationship manager, product fulfillment, analytics and ROI tracking. In total, brands can find their perfect match from a database of over 39 million influencers and manage their collaboration through GRIN. In addition, GRIN provides accurate analytics through their detailed reporting dashboard and custom report builder.
GRIN is happy to collaborate with small, medium and large businesses, freelancers, non-profit organizations and government agencies. This means that brands can easily import influencers who they were already working with into their private CRM and manage them with the help of GRIN. The recruitment tool simplifies and speeds up the initial contacting process, while still ensuring that communication is direct and authentic thanks to email integration.
GRIN also offers an integrated e-commerce store through which you can create rebate codes and affiliate links and ship products. Deliveries can also be monitored through a single dashboard. GRIN also provides real-time data and offers a free demo for those who are interested.
Even though its headquarters are in New York, influencer marketing platform Upfluence is suitable for the German market and German brands. Upfluence helps brands find the right influencers through its social listening technology, and the platform can also locate your most influential customers using its own ecommerce integration. Following this, the agency makes it easier to cultivate positive relationships with influencers and build long-term partnerships.
You can also access data on engagement rates, average comments and likes, average views and more for Instagram, YouTube, TikTok and Twitch. By automating the work processes, for example when communicating with influencers or product seeding, you can improve your ROI in a resource-efficient way.
We all know that with global campaigns, processing payments can be a bit of a headache. Upfluence has found a great solution, as they cover international banking fees, currency exchange and so on. With this platform, you’ll always reach your payment target.