Château Léognan and Percie Agency: building a local, long-term influencer strategy

About Château Léognan and Percie Agency

Located in the heart of the Pessac-Léognan region, Château Léognan combines winemaking heritage, elegance and hospitality. The estate is home to a hotel, a spa and its restaurant, Le Manège, all embodying the Bordeaux lifestyle.

Percie Agency is a 360° influencer marketing agency specialising in “useful influence”. The agency designs tailored strategies and activations powered by creators, driven by meaning and guided by performance, with one clear goal: delivering concrete, long-term results for brands.

A locally anchored, long-term strategy

When Château Léognan started working with Percie Agency in October 2024, its influencer actions were still mostly one-off, often driven by spontaneous requests. Enter Percie Agency, which immediately set about building the foundations for a structured and sustainable influencer strategy aligned with the estate’s priorities: showcasing Le Manège restaurant and the seasonal spa, attracting a new clientele and reinforcing Château Léognan’s positioning as a must-visit destination in the popular tourist region.

“Our goal was to give influencer marketing a clear direction,” explains Joy Jimenez, Founder at Percie Agency. “The Château already had strong organic visibility potential, but the approach needed structure: defining the right narratives, the right mechanics and the right tools to support long-term growth.”

Percie Agency established a precise roadmap: target local and regional audiences, identify creators able to genuinely embody the on-site experience, and build continuity so influencer marketing could become a true lever for business growth.

Finding the right creators: intuition meets data

Using Kolsquare, Percie Agency implemented a casting approach that was both refined and measurable. For Le Manège, the focus was on food micro-creators with engaged, trust-based communities. For the spa, the strategy relied on macro lifestyle and beauty creators capable of conveying the sensory experience of the venue.

“Kolsquare allowed us to significantly refine our searches,” explains the team at Percie Agency. “We could combine filters by location, topic and audience credibility, which is essential for a strategy rooted in local relevance.”

One standout example was the collaboration with Cindy Poumeyrol (@cindypoum, 534K followers Instagram). Her stay at the Château generated 1,000 new Instagram followers for the brand in just 48 hours, without offering any giveaways or free products. Growth was 100% organic, made up entirely of local profiles aligned with the estate’s target audience.

“This proves that well-targeted influence works,” Joy adds. “When the brand, the creator and the audience are aligned, results follow naturally.”

Kolsquare: from discovery to performance tracking

For Percie Agency, Kolsquare quickly became the central tool for campaign management: creator discovery, credibility checks and real-time performance tracking.

“Kolsquare allows us to centralise everything,” comments Joy Jimenez, Founder at Percie Agency. “From creator selection to performance analysis, it’s a real time-saver. And most importantly, it helps us estimate ROI, even on gifting-based campaigns.”

Percie Agency also relies on Kolsquare dashboards to share live results with the client, including engagement rates, reach, audience profiles and EMV estimates.

Results: visibility, engagement and growth

From the very first two campaigns, focused on Le Manège restaurant and the spa, results were strong. The spa campaign, run between June and October 2025, delivered a 24% increase in Château Léognan’s Instagram following, with a significant influx of qualified regional followers.

The content stood out for its authenticity, coherence and ability to showcase the estate without artificial staging. These campaigns reinforced Château Léognan’s image as a premium yet accessible local destination.

“Our ambition was to create useful influence,” sums up Joy Jimenez. “Creators who truly immerse themselves in the experience produce the strongest content. Audiences can feel that authenticity and react instantly.”

A responsible and sustainable influencer approach

The collaboration between Percie Agency and Château Léognan demonstrates how a structured, local and data-driven influencer strategy can generate lasting impact. With Kolsquare, the brand now benefits from a solid framework to test, optimise and grow a responsible, long-term influencer presence.

“Kolsquare gives us the structure we need to scale campaigns while staying in control,” concludes Percie Agency’s Jimenez. “We can adjust, measure and, above all, build long-term relationships with creators who genuinely resonate with the estate’s universe.”

Want to see how Kolsquare can help your brand or agency build a high-performing, authentic influencer strategy? Request a demo with our experts.‍