date published
12/10/2023

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Influencer Marketing Trends in 2024

Charting the Path Forward: Influencer Marketing Trends and Strategies for 2024. Embrace evolving attitudes, transparency, and social impact to elevate your campaigns. Free download.

Influencer Marketing Trends in 2024

Influencer marketing is definitely evolving. After several years of growth, this lever has amply demonstrated its relevance and performance among professionals in all sectors of activity. While new regulations are appearing around the world to provide a better framework for this industry, the discourse and attitudes of both KOLs and brands are changing with regard to the use of this prescriptive force in communities.

Influencers and brands alike are recognizing the importance of promoting emotional well-being and creating new expectations for transparency, integrity and social engagement. This evolution highlights the positive impact that Influencer Marketing can have beyond simple business transactions, helping to raise awareness and support for key mental health issues.

Read on to find out how to boost your influencer campaigns in 2024.

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