Paris2024 : the Olympics of Influence

cover the Olympics Guide of Influence by Kolsquare

Influencer Campaigns Amidst Olympic Restrictions: Leveraging Storytelling and Values

Table of content

Key Takeaways

Introduction

1- From TV to digital: why Paris2024 promises to deliver the most engaged online audience in history

A. What’s the story, morning glory: why Olympics content loves new platforms and content formats

B. New formats, new ideas, new opportunities

2- Paris2024: Big issues mean big responsibility for brands to get it right.

Tread carefully: not every brand or KOL can, or should, communicate on every issue

3- Get creative: how brands can surf the Olympic wave by partnering with a variety of content creators and athletes

‍FAQ: Olympics advertising on social media, what you can and can’t do

The Impact of Influence at Paris 2024 Olympics

Paris2024 marks a highly anticipated return to the Olympic stage post-pandemic, drawing millions to the City of Light. With social media poised to overflow with captivating content, marketers have a golden opportunity to craft influencer campaigns despite strict logo and content regulations.

Influencer marketing, rooted in storytelling and shared values, aligns seamlessly with the Olympic spirit of commitment, endeavor, and achievement. The Games' narrative of teamwork and resilience resonates deeply with audiences worldwide. Successful campaigns go beyond featuring athletes; they tap into the essence of the Games, connecting with audiences on themes like hope and overcoming adversity.

Brands are leveraging partnerships with athletes and sports content creators to engage with audiences authentically. As Paris prepares to host this monumental event, the stage is set for marketers to harness the power of storytelling and values to make a lasting impact on global audiences.

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