Top-100 Beauty brands mentioned on Instagram (Danish Edition)

Denmark may not be the biggest beauty market in Europe, but it's attracting more and more brand attention in 2025. On Instagram, international players dominate: Lancôme takes first place and also makes a name for itself in makeup and fragrances, while La Roche-Posay and Vichy lead the skincare sector. In haircare, Redken and Kérastase confirm the weight of major global groups. Unlike other European markets, no local player has yet joined the top 3. While EMV volumes remain more modest than at the continental level, the rise of regional accounts such as @nyxcosmeticsnordics or @maccosmeticsnordics proves that the Nordic market is now treated as a strategic target in its own right, where authenticity and well-being are key levers.

👉 Discover Kolsquare's Beauty Ranking 2025 to analyze the performance of brands in Denmark and Europe.