Top-100 Beauty brands mentioned on Instagram (Danish Edition)

In 2026, Denmark established itself as one of the most engaging beauty markets on Instagram. In makeup, skincare, haircare and perfume, performance is based less on the size of activations than on the ability to mobilize small, highly receptive communities of creators. This ranking analyzes the most successful beauty brands in Denmark in Q4 2025, according to Earned Media Value (EMV) and in comparison with 2024, using Kolsquare's proprietary data. It highlights fast-growing brands and the most effective strategies in a market renowned for its selectivity. A question arises: which brands really master an influence centered on engagement, in a country where a few creators can surpass volume strategies? The complete ranking reveals the leaders.