Top-100 Beauty brands mentioned on Instagram (Danish Edition)

Discover the influencer strategies behind Denmark’s digital beauty revolution with the first and only ranking dedicated solely to beauty brands in Denmark for 2025.
L'Oréal Paris surges 11 places to take first place in the Danish Beauty Instagram ranking for the first half of 2026, with €1.81M EMV from 129 KOLs. Retailer Matas holds second with €1.10M, while Kérastase climbs seven places to complete the podium with €790K. By segment, L'Oréal Paris leads Make-up, La Roche-Posay tops Skincare with €675K, Kérastase leads Haircare with €790K, and Armani Beauty tops Fragrance with €569K. Nordic-born brands, led by Matas, account for a quarter of Denmark's Instagram Beauty EMV. This report breaks down how each segment performs on Instagram in Denmark.











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