Posted on
September 17, 2026

Top-100 Beauty brands mentioned on Instagram (Danish Edition)

Top-100 Beauty brands mentioned on Instagram (Danish Edition)
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Discover the influencer strategies behind Denmark’s digital beauty revolution with the first and only ranking dedicated solely to beauty brands in Denmark for 2025.

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L'Oréal Paris surges 11 places to take first place in the Danish Beauty Instagram ranking for the first half of 2026, with €1.81M EMV from 129 KOLs. Retailer Matas holds second with €1.10M, while Kérastase climbs seven places to complete the podium with €790K. By segment, L'Oréal Paris leads Make-up, La Roche-Posay tops Skincare with €675K, Kérastase leads Haircare with €790K, and Armani Beauty tops Fragrance with €569K. Nordic-born brands, led by Matas, account for a quarter of Denmark's Instagram Beauty EMV. This report breaks down how each segment performs on Instagram in Denmark.