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Top-100 Beauty brands mentioned on TikTok in the UK

Top 100 TikTok beauty brands

In a constantly evolving media world, beauty brands have excelled in influencer marketing. They navigate between sponsored posts and viral content with creativity and authenticity. This study reveals the strategies of the most influential beauty brands on TikTok in the UK

Explore how beauty brands have mastered influencer marketing on TikTok

In the ever-evolving landscape of social media, where hashtags reign supreme and influencers are the new royalty, beauty brands have ascended to the forefront of influencer marketing with unparalleled precision. 

Amidst a sea of sponsored posts and viral trends, leading brands distinguish themselves by seamlessly blending creativity, authenticity, meticulous data analytics, and the art of agility. In today’s fast-paced digital environment, engagement rates and conversions determine who’s the fairest of them all, providing critical insights to maintain their reign despite the emergence of new challengers.

In this inaugural edition of our ranking of the UK's top players in influencer marketing, we take an in-depth look at the beauty brands creating the biggest buzz both online and offline. Standing out in this fiercely competitive industry goes beyond mere popularity; it demands strategic brilliance.

Our comprehensive analysis includes key metrics such as the number of posts by brand, the count of influencers (with over 5,000 followers) mentioning each label, and Earned Media Value (EMV). These figures aren’t just numbers; they are indicators of strategies that resonate with audiences and create waves across social platforms.

As we unveil this exciting collection of beauty brands renowned for their innovative and effective influencer campaigns, it’s evident that success in this vibrant sector is no accident. It’s a testament to creativity, adaptability, and an instinctive understanding of what captivates digital audiences.

Without further ado, let’s dive into the Top 100 Beauty Brands mentioned on TikTok in the UK!


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