Top-100 Fashion brands mentioned on TikTok in the UK

In Q4 2025, TikTok is fully established as a performance driver for fashion brands in the United Kingdom, where impact is no longer measured only by the volume of content, but by the ability to capture attention, generate engagement and offer creations that are truly adapted to the codes of the platform. Mass market players like Primark still dominate thanks to their broadcasting power and their speed in adopting trends, confirming the central role of TikTok for fast fashion. But just behind, brands like Gymshark or DFYNE illustrate another model, based on community storytelling and performance-oriented content, capable of generating a high EMV with much smaller creator networks. This opposition is found across segments: ready-to-wear remains driven by virality and volume, jewelry and watches demonstrate that a limited number of highly engaging videos can surpass massive activations, lingerie and swimwear are based on brand-designer affinity, while luxury rewards the most daring, ultra-selective and creatively differentiating strategies. In the end, this ranking highlights a key reality of British TikTok: there is no single recipe, only brands capable of understanding and exploiting the mechanics of attention in short form, a central issue in shaping fashion influence in 2026.