Top 10 mentioned ready-to-wear brands

In the United Kingdom, ASOS largely dominates the apparel rankings on Instagram, with an impressive EMV of £52m, supported by over 31,000 pieces of content and a large community of creators. Zara and H&M are following closely, confirming their position as global leaders through massive influence strategies. Primark, Gymshark and River Island complete the top 5, showing solid performances and strong community engagement. NEXT, White Fox Boutique and NEW LOOK illustrate the diversity of the sector, while Oh Polly marks its presence with an excellent engagement rate. This ranking reveals a British market where major international retailers dominate, but where brands like Gymshark and White Fox Boutique demonstrate that a targeted and creative approach can also stand out.