Boost your impact with our data-packed Influencer Marketing Platform

Long gone are the days when influencer marketing was perceived as a side hustle for PR interns and not taken seriously. With over 4.5 billion social media users worldwide, creator and KOL marketing has become an integral part of a contemporary brand and sales strategy, and even the most sceptical acknowledge its efficiency for driving brand awareness in an authentic and scalable way.

From the smallest brands and grass-roots projects to global players — there are many reasons why data-driven influencer marketing is an incredibly powerful tool to grow successful businesses.

In a nutshell, an influencer marketing platform should make your life easier.

Influencer marketing on social media is underpinned by data—lots of it. With the availability of different data metrics set to expand in line with technological developments, the key to success is being able to select the most relevant data and analyse it according to your needs and objectives.

At Kolsquare, we’ve designed the most intuitive, user-friendly platform on the market. Our simple UX/UI has an attractive design that injects a healthy dose of fun and ease into what would otherwise be fairly mundane tasks.

Kolsquare not only aggregates the latest KOL and campaign content and data in real-time, but it also offers automated, downloadable and customised reporting that is sure to impress the boss.

Kolsquare integrates with various CRMs and with the e-commerce platform Shopify — helping you generate links for tracking promo codes — to capture multiple sources of marketing data and provide the most accurate reporting on the market.

Finally, for brands that work successfully with an agency for influencer marketing, investing in the Kolsquare influencer platform offers the flexibility of a two-pronged strategy that could see ongoing campaigns run in-house, while leaving large, one-off campaigns that combine traditional marketing elements to the agency.

With costs on the rise and the services of macro and top influencers monopolised by the biggest brands (if they are not launching brands of their own), leveraging a high volume of nano- and micro-influencers is today the go-to strategy of digital brands everywhere.

Good-quality nano- and micro-influencers generally have healthy engagement rates and stronger community loyalty. They are seen as more relatable and authentic than larger profiles, of whom audiences are becoming increasingly sceptical and for whom performance is less reliable than it was.

Leveraging a high volume of micro-influencers can help brands achieve a larger share of voice than their competitors.

The more KOLs brands activate, the more talk about the brand that is generated organically. More talk equals more awareness among other influencers, who may then approach the brand in search of mutually beneficial partnerships.

BUT the more influencers activated, the more content delivered and the more resources you’ll need to manage them.

If the idea of enacting such a strategy seems intimidating and resource-intensive, with the help of Koslquare, it doesn’t have to be.

Not only does the platform help you to quickly and easily find, analyse and contact (en masse if need be) the right influencers for your brand, but it also collects and collates all relevant reporting data and content in one place.

Such a tool means bringing influencer marketing in-house becomes a cost-effective proposition. It also offers teams the opportunity to cultivate personal relationships with KOLs that will benefit the brand over the long term.

A massive 4.76 billion people—or 60% of the global population—use social media, spending an average of 2.31 hours on social platforms each day. That’s a massive potential audience for your brand messaging and influencer campaigns, and the key to success is knowing who that audience is, where they are, and what kind of messaging they are open to.

It’s also worth noting that your audience is likely to present on multiple platforms; Facebook is the world’s most-used social media platform, with some 3bn monthly users, but just 0.6% of its users are unique to the platform. Over at Meta stablemate Instagram, that figure is reduced to 0.2%, while on TikTok, just 0.1% of its 1bn+ users are unique to the platform.

What does this mean for your influencer campaigns? Simply put, it means understanding the specificities of each platform, why people visit them, and what they each offer in terms of message customisation.

To this end, Kolsquare’s catalogue includes all KOLs with 5K+ followers on Instagram, Facebook, YouTube, TikTok, and X (formerly Twitter) and offers comprehensive audience data for KOLs on each of the platforms where they have accounts, including follower gains and declines, engagement rates, and content.

Access to and analysis of this data is invaluable when negotiating and co-creating content plans with your KOLs, ensuring that each piece of content has the right message for the target audience.

But wait, there’s more! Kolsquare also now offers the ability to analyse the audience overlap amongst a pool of KOLs on Instagram. This information can help you when deciding whether or not to prioritise reach over frequency in messaging. Greater visibility over audience demographics and interests goes a long way to deliver better results and higher campaign ROI.

We might end up sounding like your Mum here, but if you’re going to do something, you might as well do it properly, right?

When it comes to Influencer Marketing, there are no half-measures. (Well, not unless you want to go viral for all the wrong reasons, that is.) This means you have to commit to doing it all — KOL and audience analysis, emailing and communication, briefing, product gifting, contract negotiations, campaign and conversion analysis and reporting, etc. — and you have to do it well.

Kolsquare is a comprehensive Influencer Relationship Management tool that enables you — and your team to do exactly that, all in one place. Import your existing KOL database, and use the Gmail integration and fully-equipped influencer address book features, including notes and favourites, to keep track of all information and communications relating to your favourite KOLs.

Instantly download campaign reports, personalised with your company logo, for impressive presentations to superiors and clients.

To see how the platform works and try out the benefits for yourself, book a demo with one of our influence experts today!

Audience deliverability in influencer marketing refers to the extent to which an influencer's content successfully reaches and engages their intended target audience. It's a measure of how effectively the influencer can deliver their message to the people who are most relevant and valuable to the brand they are collaborating with.

Audience deliverability encompasses several factors, including the influencer's content alignment with the audience's interests, the engagement levels (likes, comments, shares), the demographic relevance of the followers, and the overall impact on brand awareness and conversions within that audience segment.

What’s more, users who follow a large number of accounts are less likely to be exposed to a post or story and vice versa. Content creators with audiences predominantly composed of users following 500 accounts or less are thus more likely to reach a large number of people within their community.

Influencer marketing platforms simplify and improve your strategies end to end. Whether you run a small ecommerce business or a huge B2B software company, influencer tools can help.

The features will depend on the platform you pick, such as Traackr, Grin, or Upfluence. But here's a step-by-step breakdown of Kolsquare's process:

1. AI-driven search: Filter by niche, reach, demographics, engagement rate, and geographical location or search hashtags, keywords, and mentions. Kolsquare's AI influencer search will pair you with influencers who meet your requirements hassle-free. We'll also keep you out of harm's way with or influencer Credibility Score that rates the validity of your campaign.
2. Influencer Outreach: Once you've found creators who can drive a top campaign, contact them directly through the platform. With Gmail integration and all the contact details you need on one interface, your campaign's launch is just a few messages away.
3. Campaign Management: Now the influencers are on board, Kolsquare can help manage the campaign. This includes tracking deadlines, submissions, and compliance with your brand guidelines. Sort and manage your team of influencers with personalised notes and labels.
4. Content Development: Before any content goes live, you’ll have the opportunity to review and approve it. Kolsquare provides a workflow for feedback and revisions to ensure the content meets your expectations.
5. Performance Tracking: As the campaign rolls out, Kolsquare gives you insights you can act on right away. Track metrics such as reach, impressions, engagement, and more to assess the success of your influencer partnerships. From there, Kolsquare can help identify what worked and what didn’t, allowing you to optimise your approach and scale your efforts with influencers who delivered the best results.

What to learn more? Here are a few examples of creative campaigns.

Kolsquare is a major player in the European influencer marketing landscape. Our database hosts details of over 3 million influencers in 180 countries—that's any content creator with over 5,000 followers.

Check out some of our highly successful ROI and awareness-boosting success stories.

There's really no "best" platform. It all depends on your requirements. Therefore, the first step is to think deeply about your campaign.

Do you want to work with many nano-influencers through affiliate links or a few collaborations with one mega-influencer through an ambassador program?

On the other hand, are you thinking of launching a Gen-Z-targeted campaign through TikTok or an educational strategy through YouTube?

Once you understand what you want to achieve, you can pick a platform.

Here's what each one offers:

• Kolsquare: Kolsquare covers everything. It has a huge database, including every influencer with over 5,000 followers in over 180 countries and helps you manage your campaign from start to finish. It is also ideal for brands who want a user-friendly interface or to expand their campaigns worldwide—especially throughout Europe.
• Upfluence: A good all-rounder with a large influencer list and campaign tools, but the interface might be complex and potentially expensive for smaller brands.
• Traackr: Best for large enterprises with significant budgets that require advanced analytics and brand reputation management but might be less user-friendly for smaller businesses.
• Grin: A strong choice for brands seeking long-term partnerships with a variety of influencers across campaign sizes, but its European presence is less prominent.

All in all, Traackr, Upfluence, Grin, and Kolsquare all streamline campaigns, help you match with ideal content creators and launch highly effective campaigns.

The best way to decide? Try them! Book a Kolsquare demo today—no commitments, no charges.

Platforms are influencer marketplaces combined with project management and analytics features. It's everything you need to launch highly successful influencer marketing campaigns.

There's no "best", but you are likely seeking a platform that can help you build brand awareness and growth in the UK, plus the option to scale in the future.

Kolsquare has a strong presence in both the UK and worldwide, offering you everything you need to launch your campaign and grow it in the future.

However, other platforms like Upfluence and Grin also offer a wide range of features for UK brands. If you want to truly understand how these platforms work and decide for yourself whether they can benefit you, book a free demo today.

When seeking influencer platforms, small businesses have slightly different requirements.

It's likely that you don't have influencer marketing managers and will need assistance launching campaigns.

In addition, many smaller teams are priced out of working with highly expensive celebrity influencers with large followings.

But rather than a hinderance, it's a great option to work with smaller names because you can target individuals who perfectly fit your niche or local area. By collaborating with smaller influencers, such as micro-influencers or nano-influencers, you can access a more engaged audience.  

However, for these partnerships to be effective, they must find the right influencers who can build authentic and relevant connections. That's why smaller businesses often opt for influencer marketing solutions to ensure success.

Therefore, the best influencer platforms for small businesses can help them quickly and easily connect with many smaller influencers in their niches.

There are many options available. Platforms like Klear, LTK Company, and Kolsquare can help. Kolsquare will also integrate with your Shopify plan so you can track your campaigns effectively.