Beauty Brands & Influencer Marketing in 2021
Key figures, trends and influence marketing strategies in the beauty and cosmetics industry in 2021 for Europe.
Which budget to invest in Influencer Marketing?
The budget for any influencer marketing campaign depends on many factors. It should be adjusted according to the campaign goal, that will have an impact on the choice of K.O.Ls, strategy, social networks chosen.
Tiktok: the network of all possibilities in Influencer Marketing
TikTok rapidly became THE social platform for millenials before starting to conquer new audiences.
Affiliation and Influence Marketing
5 tips for combining Affiliation and Influencer Marketing
Influencer Marketing in 2021
Vision, projections and trends
Black Friday & Influence
A golden opportunity to get started on Influencer Marketing
Food: Influencer Marketing is the flavor of today
With even more creative tools, authentic and inspiring profiles of KOLs (Key Opinion Leaders), long-term campaigns, brands which tempt our taste buds and fill up our plates have, for a few months, shown their striking power on social media.
The Influencer Marketing ROI
The use of digital within a communication campaign is nowadays a matter of course. Social media have taken a central place in our lives: this is where we share our ideas, our favorite things, our inspirations.
Luxury got Influence
A new generation, a constantly evolving market, the strong presence of influencers: the major luxury houses are facing new digital challenges that are pushing them to review their strategies of yesteryear.
The KOL Marketing (or Influencer Marketing) market is full of solutions and services. Who does what?