Top 10 fitness influencers in Sweden

Key Takeaways

• The Swedish fitness influencer space is shaped by real-life coaching, credible expertise, and relatable motivation.
• Wellness, food, and lifestyle are common content verticals among top-performing fitness creators.
• This ranking was built using data from our platform, analyzing over 3 million KOLs with at least 5,000 followers on at least one of the popular platforms such as Instagram, TikTok, YouTube, Facebook, X and Snapchat.
  

Methodology

To identify the most impactful fitness influencers in Sweden for 2025, we selected creators who:

• Have fewer than 1 million followers
• Are based in Sweden 
• Are active on Instagram, TikTok, or YouTube
• Primarily create content in the fitness and wellness space

Each influencer was evaluated using the following metrics:

• Credibility Score (75+out of 100): Measures audience authenticity
  
• Engagement Rate: Indicates how actively followers interact with content
  
• Earned Media Value (EMV): Estimates the monetary value of organic reach

1. Ida B Olsson

Interests: Inspiration & Lifestyle, Sport & Fitness, Travel, Nature & Environment, Family

Followers: Instagram: 39.6K

Location: Stockholm, Sweden

Location of the audience:
 • Sweden (77.9%)
 • United States (2.61%)
 • Norway (2.49%)
Kolsquare Credibility Score: 88.2/100

Average engagement rate:

·  Instagram posts: 700 – 1.77%

·  Instagram Reels: 476 – 1.2%

Earned Media Value:

·  Instagram Reels: 1.41K €

·  Instagram posts: 1.41K €

·  Instagram Stories: 79.5 €

Ida B Olsson is a Stockholm-based mental trainer, yoga teacher, and fitness coach with a mission to promote holistic well-being. Known for her empowering and uplifting content, she focuses on physical training, mindfulness, and self-care. Her highly female-dominant audience, primarily aged 25–44, resonates with her calm and inspiring presence. In addition to her digital work, Ida contributes as a training expert at Damernas Värld and is the founder of the fitness community @mini_runners.

 2. Runzpire (Oya Hänzén)

Location: Stockholm
Interests: Sport & Fitness, Travel, Inspiration & Lifestyle, Health and Wellness, Nature & Environment, Fashion & Accessories

Followers:

·  Instagram: 41.9K

Location: Stockholm, Sweden 

Location of the audience:
 • Sweden (33.2%)
 • USA (8.53%)
 • Norway (6.08%)
 • Germany (5.23%)
 • United Kingdom (4.78%)

Kolsquare Credibility Score: 76.3/100

Average engagement rate:

·  Instagram posts: 483 – 1.15%

Earned Media Value:

·  Instagram posts: 1.1K €

·  Instagram Reels: 240 €

·  Instagram Stories: 83.8 €

Bio Paragraph:
Runzpire, also known as Oya Hänzén, is a Stockholm-based fitness coach and running enthusiast who shares motivational tips, wellness routines, and nature-fueled inspiration. With a focus on running, strength training, and mindfulness, she appeals to an active and mature male audience, primarily aged 35–44. Her content blends the mental and physical benefits of movement, making her a strong voice in Sweden’s fitness and lifestyle influencer space.

3. The Coach Mike :

‍Interests: Health and Wellness, Food & Drinks, Sport & Fitness, Fashion & Accessories, Business

Followers:

·  Instagram: 43.6K

·  YouTube: 1.01K

Location: Stockholm, Sweden

Location of the audience:
 • Sweden (85.5%)
 • United States (2.09%)
 • Spain (2.09%)
Kolsquare Credibility Score: 91.8/100

Average engagement rate:

·  Instagram posts: 1.58%

·  Instagram Reels: 1.35%

Earned Media Value:

·  Instagram Reels: 1.63K €

·  Instagram posts: 1.76K €

·  Instagram Stories: 87.6 €

The Coach Mike is a seasoned fitness professional with over 25 years of experience as a personal trainer and lifestyle coach. Based in Stockholm, he specializes in nutrition, training, sleep, and stress management. His content resonates with a primarily Swedish audience aged 25–44 and balances physical strength with mental resilience. Through his coaching, Mike empowers his followers to lead healthier lives, drawing from a wealth of experience and a passion for long-term wellness.

4. Sam Pev 2

‍Interests: Sport & Fitness, Health and Wellness, Inspiration & Lifestyle, Family

Followers:

·  Instagram: 252K

·  TikTok: 184K

·  YouTube: 466K‍

Location: Stockholm, Sweden

‍Location of the audience:
 • Sweden (84.8%)
 • United States (2.17%)
 • Spain (2.13%)‍

Kolsquare Credibility Score: 87.3/100

Average engagement rate:

·  Instagram posts: 24.1K – 9.56%

·  Instagram Reels: 15.9K – 6.29%

·  TikTok: 26.2K – 14.3%

·  YouTube: 4.18K – 0.9%

Earned Media Value:

·  Instagram Reels: 23K €

·  Instagram posts: 26.6K € 

·  Instagram Stories: 1.09K €

·  TikTok: 41.1K €

·  YouTube: 92.2K €

Sam Pev 2 is a Stockholm-based content creator and athlete, known for energetic and inspiring content around sports, fitness, and wellness. With a dominant male audience (81.3%) aged 18–34, Sam's authentic voice and dynamic style have made him a leading figure in the Swedish fitness scene. His strong cross-platform presence, especially on YouTube and TikTok, is driven by his collaborations with major fitness brands like Nocco and Pantamera, along with a highly credible audience and impressive engagement rates.

5. Anna Haag

‍Interests: Family, Inspiration & Lifestyle, Sport & Fitness, Travel

Followers:

·  Instagram: 143K

Location: Stockholm, Sweden

Location of the audience:
 • Sweden (77.5%)
 • Norway (4.28%)
 • Finland (2.29%)‍

Kolsquare Credibility Score: 89.6/100

Average engagement rate:

·  Instagram posts: 3.31K – 2.32%

·  Instagram Reels: 1.09K – 0.77%

Earned Media Value:

·  Instagram Reels: 4K €

·  Instagram posts: 5.57K € 

·  Instagram Stories: 394 €

Anna Haag is a Stockholm-based athlete, Olympic medalist, and wellness advocate. With a loyal following of predominantly Swedish women aged 35–64, Anna inspires her community through fitness, nutrition, and lifestyle content. Her bio reflects her passion for helping others grow stronger—physically and mentally—through her coaching programs, books, and wellness guidance. Known for authenticity and high-quality content, Anna is a powerful voice in the Nordic wellness space.

6. Lucas Hedenbeck

‍Interests: Fashion, Sport & Fitness, Music, Luxury Goods, Restaurants & Food

Followers:

·  Instagram: 156K

Location: Stockholm, Sweden‍

Location of the audience:
 • Sweden (82.2%)
 • Spain (5.62%)
 • United States (3.16%)

Kolsquare Credibility Score: 85.8/100

Average engagement rate:

·  Instagram posts: 2.53K – 1.63% 

·  Instagram Reels: 930 – 0.6%

Earned Media Value:

·  Instagram Reels: 1.86K €

·  Instagram posts: 4.25K €

·  Instagram Stories: 430 €

Lucas Hedenbeck is a Stockholm-based fitness creator, fashion enthusiast, and certified personal trainer. With a sharp aesthetic and holistic approach to health, Lucas provides fitness insights and hormone optimization guidance to a mostly Swedish audience aged 18–34. His blend of style, strength, and wellness resonates with those seeking a high-performance lifestyle with functional results.

7. workoutwlollob

‍Interests: Health and Wellness, Family, Food & Drinks, Inspiration & Lifestyle, Sport & Fitness

Followers:

·  Instagram: 48.2K

Location: Stockholm, Sweden‍

Location of the audience:
 • Sweden (69.2%)
 • Norway (5.37%)
 • United States (4.15%)‍

Kolsquare Credibility Score: 92.8/100

Average engagement rate:

·  Instagram posts: 1.54K – 3.2%

·  Instagram Reels: 936 – 1.94%

Earned Media Value:

·  Instagram Reels: 2.4K €

·  Instagram posts: 2.52K €

·  Instagram Stories: 96.8 €

workoutwlollob, also known as Lovisa Barkman’s second account, blends wellness, food, and fun lifestyle moments in a highly visual and aspirational format. With an audience that is 97.6% female and largely aged between 18–34, her content resonates strongly with young women interested in fitness, healthy living, and stylish everyday inspiration. Represented by @patrikssontalent, she delivers strong engagement and credibility, making her an attractive partner for wellness and lifestyle brands targeting the Nordic market.

8. Bella Andeersson

‍Interests: Sport & Fitness, Inspiration & Lifestyle, Health and Wellness, Food & Drinks

Followers:

·  Instagram: 49.7K

·  YouTube: 5.36K

Location: Stockholm, Sweden‍

Location of the audience:
 • Sweden (81.5%)
 • United States (3.16%)
 • Spain (2.39%)‍

Kolsquare Credibility Score: 82.9/100

Average engagement rate:

·  Instagram posts: 2.1%

Earned Media Value:

·  Instagram Reels: 542 €

·  Instagram posts: 1.47K €

·  Instagram Stories: 99.7 €

Bella Andeersson is a certified personal trainer and nutrition advisor based in Stockholm. With a dedicated focus on empowering women to build confidence and strength, Bella offers a blend of motivational content and practical fitness insights. Her content resonates strongly with a female audience aged 18–34 and reflects a mix of fashion-forward wellness and inspiring routines.

 9. 1paolo2

‍Interests: Food & Drinks, Sport & Fitness

Followers:

·  Instagram: 139K

·  YouTube: 36K

Location: Stockholm, Sweden‍

Location of the audience:
 • Sweden (85.8%)
 • Spain (1.65%)
 • United States (1.56%)‍

Kolsquare Credibility Score: 89.2/100

Average engagement rate:

·  Instagram posts: 419 – 0.3%

·  Instagram Reels: 314 – 0.23%

·  YouTube: 326 – 0.9%

Earned Media Value:

·  Instagram Reels: 1.22K €

·  Instagram posts: 1.84K €

·  Instagram Stories: 385 €

·  YouTube: 3.07K €

1paolo2, also known as Paolo Roberto, is a well-known Swedish fitness and food personality with a strong base in Stockholm. His content combines nutrition, training, and lifestyle inspiration tailored toward health-conscious adults. With a follower base primarily aged 25–44 and an impressive YouTube presence, Paolo provides value-driven, no-nonsense content in Swedish. He appeals to brands targeting mature, wellness-oriented Nordic audiences with his consistent delivery and credibility.

10. Naprapat Jonas ‍

Interests: Inspiration & Lifestyle, Sport & Fitness, Travel, Food & Drinks

Followers:

·  Instagram: 244K

·  YouTube: 19.4K

Location: Stockholm, Sweden
Location of the audience:
 • Sweden (76.6%)
 • Norway (3.93%)
 • United States (3.69%)
Kolsquare Credibility Score: 93.6/100

Average engagement rate:

·  Instagram posts: 5.01K – 2.05%

·  Instagram Reels: 2.18K – 0.89%

·  YouTube: 4.4K – 22.7%

Earned Media Value:

·  Instagram Reels: 11.3K €

·  Instagram posts: 11.8K €

·  Instagram Stories: 675 €

·  YouTube: 52.7K €

Naprapat Jonas is a licensed naprapath, fitness coach, and content creator based in Stockholm. With a background in health and mobility training, his content emphasizes injury prevention, physical recovery, and motivational wellness. His tone is energetic yet educational, often combining stretches, daily fitness routines, and lifestyle insights. Backed by one of the highest credibility scores on this list, Jonas attracts a mature, female-majority audience looking to improve physical health through informed and relatable content.

Conclusion

Sweden’s fitness influencer landscape is thriving in 2025, with creators who combine physical training, mental well-being, and lifestyle balance into authentic digital storytelling. Whether through workout routines, motivational content, or expert wellness advice, these influencers offer brands an opportunity to connect with highly engaged and health-conscious audiences across the Nordics.

Kolsquare Insight: Data was collected on September 3rd, 2025, and reflects the most recent platform insights.

Looking to explore new collaborations in the Swedish wellness space? These creators are a great place to start.

Request a demo on Kolsquare and connect with creators who align with your brand’s goals.