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Top 10 TikTok Influencers in 2022
Key Takeaways
- In 2022, TikTok’s user base grew to as many as one billion daily active users.
- The top ten influencers on TikTok include Khaby Lame, Charli D’Amelio, and Addison Rae.
Before presenting the top 10 influencers on TikTok, we will give you key statistics about the platform. From a few million users in 2018, an average of one billion people used TikTok every month in 2022. TikTok is no longer just for teenagers who like to dance in front of the camera to a pop hit. Instead, the app has become a major player in the social media world, with more and more companies discovering its potential – much to the chagrin of direct competitors, like Instagram or YouTube.
On TikTok, people would learn tips that make life easier, be able to cook their way through culinary adventures, or discover stories from books, among other things, TikTok says on its blog.
Chief Operating Officer at TikTok Vanessa Pappas states: “We’re honored to celebrate our global community who shaped this year’s trends, shared new ideas, learned from one another, and turned their passions into careers and livelihoods throughout 2022. It’s been truly inspiring to see over a billion people around the world show their creativity and come together to experience joy and find a sense of belonging on TikTok.”
TikTok in 2022
In January 2022, about one billion people worldwide were using TikTok, which is also known as Douyin in China. Read on the Kolsquare influencer marketing blog what the differences are between TikTok and Douyin, the two apps from Chinese company ByteDance. With this success of TikTok, ByteDance is the world’s most valuable unlisted company as of July 2022, according to Statista.
Also as of January 2022, TikTok ranks sixth among the largest social networks and messengers in terms of monthly active users. Besides the American market leaders, such as the apps Facebook and Instagram, which belong to Meta, or YouTube, only one other Chinese platform was ahead of TikTok in the ranking: WeChat.
Top 10 Most Followed Influencers on TikTok
This Top 10-list of TikTok Influencers features both celebrities who capitalize on the platform’s popularity for their brand as well as nano-influencers who have made it big through the app. Who are the most followed KOLs on the Chinese app TikTok? To allow a comparison, we present for each influencer the follower count, the main interests, as well as the engagement rate, using Kolsquare data from December 2022.
Try the benefits of Kolsquare’s all-in-one solution for your influencer marketing for free now and request a demo via this link.
In addition, we also give you the Kolsquare credibility score. This score of up to 100 evaluates the quality of audience and engagement. In short, it means that our AI calculates how “real” the KOL audience is.
1. Khaby Lame
With 153.8b followers, Khaby Lame (@Khaby00) is in first place on the podium of the most followed influencers on TikTok. The Italian humorist’s audience is 64% male and 40% is mainly interested in sports and fitness. The Kolsquare credibility score is 85 and the average engagement rate is 2%. If brands want to collaborate with the influencer, they can pay between 1.23m and 1.7m euros. Lame already counts brands like Amazon and Boss among its cooperation partners.
2. Charli d'Amelio
Born in May 2004, Charli D’Amelio (@charlidamelio) has 149b followers. Unlike Lame, the US influencer’s audience is 72% female and 23% interested in friends and families. She also gained international popularity with TikTok and got an entry in the Guinness Book of World Records with the title of the temporarily most subscribed TikTok account. Kolsquare rated her credibility at 82 with an average engagement rate of 1%. The estimated cost of a video is 503,000 to 692,000 euros.
3. Addison Rae
Besides D’Amelio, Addison Rae (@addisonre) is with 88,9m followers the second female face of TikTok. The influencer earned her fame primarily with dance and choreography videos, offering exactly what was so popular at the beginning of the app. Again, her audience is mainly female (64%) and interested in friends and family. Her credibility score is slightly lower at 78 while her engagement rate is also 1%. While the American has been invited to exclusive events like the Met Gala, the cost of a video is around 319,000 to 438,000 euros.
4. Zach King
US influencer Zachary King (@zachking) from LA is best known for his “Magic Vines”. In these videos, which are up to six seconds long, it looks as if he can perform magic. He has 72.3m followers, 53% of whom are male and interested in entertainment. On average, his engagement rate is 1%, while the estimated cost of a video is between 677,000 and 932,000 euros.
5. The Rock
US actor Dwayne Johnson (@therock), also known as The Rock, is followed by 64.6m people on TikTok. His audience is 63% male with an average engagement rate of 3%. But The Rock is more expensive: you can pay around 710,000 to 976,000 euros for a collaboration.
6. MrBeast
With 64.2m followers, MrBeast (@mrbeast), aka Jimmy Donaldson, is in sixth place. His public audience is predominantly male (72%) and, according to Kolsquare, has a credibility score of 78. His engagement rate is impressive, as it is 7%. Accordingly, the estimated cost of a video is also high: 1.72 to 2.37m euros.
7. Domelipa
The influencer known as Domelipa (@domelipa) has become best known for choreographed lip-syncing among her 61.9m followers. Her audience is 76% female and top interests are friends and family (30%). Domelipa’s average engagement rate is 2% and the estimated cost of a video is 484,000 to 666,000 euros.
8. Dixie D'Amelio
Dixie D’Amelio (@dixiedamelio) is a singer, actress, and influencer who has about half as many followers as her sister (57.5m). Her audience is also 73% women, whose most important audience interest is friends and family (25%). The average engagement rate is 1% and the estimated cost of a video is 216,000 to 297,000 euros.
9. Younes Zarou
With 49.3m followers, 59% of whom are male and interested in photography and the camera, Younes Zarou (@younszarou) ranks ninth in this top 10. The average engagement rate of his audience is 0.5%, for which collaborators can pay between 88,000 and 122,000 euros.
10. Kall Me Kris
Kristina Halliwell Collins (@kallmekris) is a Canadian TikToker who is followed by 47.7m people. Since her audience is 65% female, the interest in lifestyle is not surprising. The engagement rate is 2% and the cost of a video is estimated at 417,000 to 574,000 euros.
Kolsquare, a data-driven Influencer Marketing platform, helps brands to optimize each step of their Influencer Marketing campaign with help of data and Machine Learning. The solution facilitates the identification of the right profiles for a campaign amongst a catalog of over 3 million KOLs (Key Opinion Leaders), and enables the measurement and performance analysis of each campaign. Kolsquare is a team of thirty experts who accompany you throughout the year in the implementation of your influencer strategies, to help you build effective campaigns and increase your knowledge of the Influencer sector through studies, barometers and enriching insights.