The Top 10 TikTok Influencers Worldwide

List of the Top 10 Biggest TikTokers Worldwide

Before we start, we would like to introduce you to our methodology which we use to determine the top 10.  To create the ranking of the top 10 TikTokers, we filtered the Kolsquare database of over three million KOLs with more than 5,000 followers  on the platform; then we looked at their credibility score and their job descriptions, namely global influencers, bloggers, or videographers.

• The Kolsquare credibility score shows how trustworthy an influencer is in the eyes of the respective audience, with a higher percentage indicating a larger number of real followers (as opposed to fake or bought followers, for example). We rate a score of 70 (out of 100) or higher as good, better, etc.
• The engagement rate measures the effectiveness of influencers based on the reactions, comments, shares, likes, and similar interactions per post and is therefore an important indicator for brands.
• Earned media value (EMV), which indicates the value of advertising and reporting, is also relevant in influencer marketing and can reflect KOL rates on platforms such as TikTok or Instagram Reels.

Another small note: If platforms are not listed for some influencers, this means that they cannot be found on the respective network or that there is no further information about them. However, it is also possible to add or merge accounts on Kolsquare. We are therefore always happy to receive feedback on our platform and, of course, new customers with whom we can grow together.

TikTok's Global Stars: Who has the Most Followers in 2023?

1. Who is number one on TikTok and  the richest TikToker in the world? Khaby.lame

• Interests: Inspiration & Lifestyle, Humor, Social & Solidarity, Culture (Art, Literature...), Nature & Environment

Followers:

• Instagram: 80.9 million
• TikTok: 162 million
• Location: Milan, Italy
• Location of the audience: Brazil
• Kolsquare Credibility Score: 84/100

Average engagement rate:

• Instagram Posts: 0% | Instagram Reels: 2.18%
• TikTok: 0.57%

Earned Media Value:

• Instagram Reels: €1.96 million
• TikTok: €1.02 million

Khaby Lamy took TikTok by storm after losing his job in 2020 due to the Covid pandemic. He was the second after Charli D'Amelio to pass the 100 million follower mark and now holds first place with an incredible 162 million followers. He also inspires his predominantly male audience, aged between 25 and 34, on Instagram.  Khaby's Kolsquare Credibility Score is surprisingly good given his enormous reach (84/100) and underlines his authenticity. His engagement rates are in line with expectations: 0.57% on TikTok and 2.18% on Instagram Reels. His EMV is naturally very high with these figures: €1.96 million  for IG Reels and more than one million euros for TikTok videos. While the Italian, originally from Senegal, now lives in Milan, the majority of his target audience is in Brazil.

2. Who is the second most famous TikToker in the world? Charli D'Amelio

• Interests: Inspiration & Lifestyle, Entertainment (Film, TV...), Fashion & Accessories

Followers:

• Instagram: 46.4 million
• TikTok: 151 million
• YouTube: 9.24 million

• Location: Los Angeles, USA
• Audience location: USA
• Kolsquare Credibility Score: 82/100

Average engagement rate:

• Instagram posts: 1.3% | Instagram reels: 0.22%
• TikTok: 0.52%
• YouTube: 0.05%

Earned Media Value:

• Instagram Reels: €148.4K
• TikTok: €953.04K
• YouTube: €40.9K

Charli D'Amelio is the only one who can hold a candle to Khaby in terms of reach. She is the most famous TikToker in the world, posting videos on inspiration & lifestyle, entertainment (film, TV...) and fashion & accessories. She has 46.4 million followers on Instagram, 151 million followers on TikTok, and 9.24 million followers on YouTube. While she herself lives in Los Angeles, the majority of her female, 18 to 24-year-old audience is also based in the USA. Despite her enormous reach, she also has a very good Kolsquare Credibility Score of 82/100; she has engagement rates of 1.3% on Instagram posts and 0.22% on Instagram Reels, 0.52% on TikTok, and  0.05% on YouTube. Their earned media value is correspondingly high: €148,400 on Instagram Reels, €953,040 on TikTok, and €40,900 on YouTube.

3. Bella Poarch

• Interests: Inspiration & Lifestyle, Music, Social & Solidarity, Culture (Art, Literature...)

Followers:

• Instagram: 12.6 million
• TikTok: 92.8 million

• Kolsquare Credibility Score: 81/100

Average engagement rate:

• Instagram Posts: 3.46% | Instagram Reels: 1.69%
• TikTok: 0.51%

Earned Media Value:

• Instagram Reels: €235,01K
• TikTok: €570.81K

With videos on inspiration & lifestyle, music, social & solidarity and culture (art, literature...) and her 12.6 million followers on Instagram and 92.8 million on TikTok, Bella Poarch, singer and artist, takes third place in the ranking of the top 10 influencers on TikTok. Her audience is predominantly American, male, and between 18 and 24 years old. Poarch, just like the two KOLs before her, has a good Kolsquare Credibility Score of 81/100. Her average engagement rate hardly varies: on Instagram posts she achieves 3.46%, on Instagram Reels 1.69%, and on TikTok  0.51%. Her EMV for Instagram Reels is €235,010 and on TikTok €570,810.

4. Addison Rae Sterling

• Interests: Beauty, Inspiration & Lifestyle, Fashion & Accessories, Family

Followers:

• Instagram: 37.3 million
• TikTok: 88.3 million
• YouTube: 4.31 million

• Audience location: USA
• Kolsquare Credibility Score: 78/100

Average engagement rate:

• Instagram Posts: 1.52% | Instagram Reels: 0.68%
• TikTok: 0.59%
• YouTube: 0.17%

Earned Media Value:

• Instagram Reels: €398,99K
• TikTok: €637.61K
• YouTube: €74,75K

Addison Rae Sterling is an influencer who is well received by her predominantly female audience aged between 18 and 24 in the areas of beauty, inspiration & lifestyle, fashion & accessories, and family. With 37.3 million followers on Instagram, 88.3 million on TikTok, and 4.31 million on YouTube, her Kolsquare Credibility Score of 78/100 is still good. Addison Rae's average engagement rates are 1.52% on IG Posts, 0.68% on IG Reels, 0.59%, on TikTok, and 0.17% on YouTube. The Earned Media Value of is therefore also high. Addison Rae can charge €398,990 for Instagram Reels, €637,610 for TikTok videos, and €74,750 on YouTube.

5. Kimberly Loaiza

• Interests: Beauty, Sports & Fitness, Inspiration & Lifestyle, Luxury, Fashion & Accessories
• Followers:

• Instagram: 149K
• TikTok: 77.3 million

• Location of the audience: Mexico
• Kolsquare Credibility Score: 86/100
• Average engagement rate:

• Instagram Posts: -% | Instagram Reels: -%
• TikTok: 2.07%

• Earned Media Value:

• Instagram Reels: €1,18K
• TikTok: €1.68 million

Kimberly Loaiza is a model whose online  followers are predominantly female, aged between 18 and 24, who follow her for her videos on beauty, sport & fitness, inspiration & lifestyle, luxury and fashion & accessories. Although she has "only" 149K followers on Instagram, she is successful on TikTok with 77.3 million. Her audience is mainly from Mexico and she has a very good Kolsquare Credibility Score of 86/100. Although the average engagement rates for Instagram are not available, she achieves a good engagement rate of 2.07% on TikTok. Her Earned Media Value is therefore also significantly higher on TikTok (€1.68 million).

 6. Cznburak

• Interests: Entertainment (movies, TV...), family, inspiration & lifestyle, photography, traveling

Followers:

• Instagram: 53.8K
• TikTok: 73.6 million
• YouTube: 13.2 million

• Location: Istanbul, Turkey
• Location of the audience: Turkey
• Kolsquare Credibility Score: 79/100

Average engagement rate:

• Instagram Posts: 0.92% | Instagram Reels: 2.11%
• TikTok: 0.71%
• YouTube: 3.12%

Earned Media Value:

• Instagram Reels: €1.41 million
• TikTok: €773.28K
• YouTube: €5.07 million

Turkish blogger Cznburak shares videos on entertainment, family, lifestyle, photography, and travel, targeting his predominantly male, 25-34-year-old audience members on Instagram (53.8K), TikTok (73.6 million) and YouTube (13.2 million). Like him, the majority of his audience is based in Turkey. His Kolsquare Credibility Score is 79/100, his engagement rates reach 2.11% on Instagram Reels, 0.71% on TikTok, and 3.12% on YouTube. His Earned Media Value shoots through the roof, especially on YouTube, while he can also charge a lot for IG Reels.  Reading tip: Influencer Contract: Tips and Tricks

7. Domelipa

• Interests: Beauty, Fashion & Accessories, Music, Travel, Food & Drinks

Followers:

• Instagram: 22.7 million
• TikTok: 68.5 million

• Location: Mexico City, Mexico
• Location of the audience: Mexico
• Kolsquare Credibility Score: 76/100

Average engagement rate:

• Instagram posts: 4.39% | Instagram reels: 0.8%
• TikTok: 1.44%

Earned Media Value:

• Instagram Reels: €269.59K
• TikTok: €440.94K

Domelipa is a well-known influencer and blogger from Mexico City who shares videos on beauty, fashion, music, travel, and food & drinks with her female, Mexican, and young (18 to 24 years old) audience. She has 22.7 million followers on Instagram and 68.5 million on TikTok, and her Kolsquare credibility score of 76/100 is still good. Her average engagement rates, on the other hand, vary: 4.39% on Instagram posts, 0.8% on Instagram Reels, and 1.44% on TikTok. Domelipa can charge a lot for her videos: Her EMV on Instagram Reels is €269,590 and on TikTok €440,940.

8. Dixie D'Amelio

• Interests: Beauty, Family, Travel, Inspiration & Lifestyle

Followers:

• Instagram: 22.3 million
• TikTok: 56.9 million

• Location: New York, USA
• Audience location: USA
• Kolsquare Credibility Score: 80/100

Average engagement rate:

• Instagram Posts: 1.03% | Instagram Reels: 0.37%
• TikTok: 0.29%

Earned Media Value:

• Instagram Reels: €298.18K
• TikTok: €177.6K

Dixie D'Amelio, Charli's older sister, lives in New York rather than Los Angeles. Following her sister's success, Dixie has also built up a considerable audience, mostly female and aged between 18 and 24, of 56.9 million TikTok followers and 22.3 million on Instagram. She shares videos on beauty, family, travel and lifestyle and has a very good Kolsquare credibility score of 80/100. Her engagement rates, on the other hand, are rather low, e. g. 1.03% on Instagram posts and 0.29% on TikTok videos. Their earned media value is €177,600 on TikTok and €298,180 on Instagram Reels.

 9. Spencer X

• Interests: Entertainment (movies, TV...), Inspiration & Lifestyle, Music, Family

Followers:

• Instagram: 975K
• TikTok: 55 million

• Audience location: USA
• Kolsquare Credibility Score: 79/100

Average engagement rate:

• Instagram Posts: 0% | Instagram Reels: 4.86%
• TikTok: 0.08%

Earned Media Value:

• Instagram Reels: €64,19K
• TikTok: €390.64K

Spencer X, whose audience is US-based, male and aged 18-24, shares videos ranging from entertainment and inspiration to music and family with his 975K Instagram followers and 55 million TikTok fans. He has a good Kolsquare credibility score of 79/100 and has highly variable engagement rates: Instagram Reels = 4.86%, TikTok = 0.08%. His EMV is €64,190 on Instagram Reels and €390,640 on TikTok.

10. Younes Zarou

• Job: Photographer, Blogger
• Interests: Sports & Fitness, Photography, Inspiration & Lifestyle, Fashion & Accessories

Followers:

• Instagram: 7.79 million
• TikTok: 53.3 million

• Location: Frankfurt, Germany
• Kolsquare Credibility Score: 80/100

Average engagement rate:

• Instagram Posts: 5.98% | Instagram Reels: 2.02%
• TikTok: 0.36%

Earned Media Value:

• Instagram Reels: €405,09K
• TikTok: €96.42K

TikTok and its users are also gaining popularity in Germany. The most successful German influencer and the bottom of the ranking of the top 10 influencers on TikTok worldwide is Younes Zaro, who has an excellent credibility score of 80. As a photographer and blogger, he mainly shares sports & fitness, photography, inspiration & lifestyle, and fashion & accessories videos with his 7.79 million followers on Instagram and 53.3 million on TikTok. His engagement rates are quite high at 5.98% for posts and 2.02% for Instagram Reels, but low at 0.36% on TikTok. His EMV is €405,090 on Instagram Reels and €96,420 on TikTok.

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