Influencer & social media regulation in Europe (2025)
Influencer marketing has entered a new era of transparency and accountability. Co-published by Kolsquare and the European Influencer Marketing Alliance (EIMA), this practical guide helps brands and agencies understand what’s changed in 2025—and how to keep campaigns compliant and competitive across Europe.
The essential guide to influencer marketing regulation in UK and Europe
Navigate a stricter landscape with confidence.
This in-depth report explains the new laws shaping transparency and accountability in influencer marketing. From the Digital Services Act to France’s Influencer Law, learn how to adapt your briefs, contracts, and campaigns to the new compliance standards.
Spotlight on the UK.
The UK is strengthening enforcement through the Advertising Standards Authority (ASA) and the Competition and Markets Authority (CMA), ensuring clear disclosure of paid partnerships and stricter oversight of misleading or hidden ads. The Online Safety Act—with new rules protecting minors and regulating platform accountability—marks a major step towards aligning with EU standards while keeping a distinct British approach to influencer governance.
Clear rules across Europe.
Access a full country-by-country breakdown of labelling obligations, approved disclosure terms, and responsible authorities for all 27 EU states.
Platforms and AI under scrutiny.
Explore the implications of the Digital Services Act, AI Act, and upcoming Digital Fairness Act on branded content transparency, platform accountability, and AI-generated media.
Transparency and certification as new standards.
Learn how self-regulation and influencer certification (ARPP, AdEthics, EIMA) are reshaping the industry—and how to use Kolsquare to identify certified creators and reduce compliance risks.
Download this free guide to:
- Understand the 2025 influencer marketing laws in the EU and UK
- Ensure cross-border compliance in your campaigns
- Protect your brand from regulatory and reputational risk
- Anticipate the next steps toward EU-wide harmonisation
Why download now:
Europe’s influencer marketing industry is maturing fast. With tougher rules, more audits, and higher expectations, compliance is no longer optional—it’s a competitive advantage. This guide from Kolsquare x EIMA turns complex regulation into actionable insight, so your influencer strategy stays transparent, ethical, and future-ready.
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