London Fashion Week 2025: Instagram Impact Ranking
From Burberry’s dominance to Erdem’s sharp rise, see which fashion brands turned runway shows into digital influence.
Discover the top 19 brands that made the biggest impact during London Fashion Week 2025 on Instagram.
London Fashion Week is not just about the catwalk — it’s about the conversations it sparks online. In this exclusive Kolsquare report, we analysed 4,700 Instagram contents published by 3,271 KOLs (with more than 5,000 followers) across 19 official brands during the September 18–22, 2025 edition, comparing results with 2024.
The ranking is built on Earned Media Value (EMV), engagement, and reach to reveal the brands that drove the strongest visibility and community impact. From Burberry’s continued leadership to Erdem’s impressive growth and Chopova Lowena’s rising cult appeal, the report offers a clear snapshot of how fashion houses are leveraging creators to extend their influence beyond the runway.
👉 Download the full report and explore the data, insights, and trends shaping the digital side of London Fashion Week 2025.
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