Top 10 clothing brands in the Netherlands on Instagram

The Dutch apparel sector on Instagram is dominated by local and international brands that stand out for their ability to generate engagement and mobilize vast networks of designers. DFYNE leads the ranking with an EMV of €5.3 million, supported by a solid creative presence and an effective influence strategy. Loavies is following closely, especially with a strong commitment generated by its 783 influencers, who have allowed the brand to remain in the top. Brands like Dolls Kill and AYBL are taking advantage of their niche to stand out, while heavyweights like Gymshark, H&M, and Lounge continue to captivate loyal audiences with high-quality content. NIKKIE and Asics are strengthening their presence through targeted activations, and Zara, while at the bottom of the rankings, remains a major player with an engagement strategy that continues to expand in the Netherlands.