Top 10 Haircare brands in Spain on Instagram

On Instagram in Spain in 2026, haircare was largely dominated by professional brands, which combined salon expertise and strong creative activation. Kérastase is in the lead with more than €10.1 million in EMV and nearly 1,900 mentions, confirming the strength of its premium positioning. ghd follows with a solid performance, driven by demonstrative and technological content with high engagement potential. L'Oréal Professional completes the top three thanks to a dense and regular activation strategy. Behind them, Wella and Redken rely on a large volume of mentions to maintain their visibility, while Pantene embodies the strength of the mass market. Sebastian Professional, got2b, Syoss and Olistic Science complete the ranking, illustrating a Spanish market structured around a balance between technical expertise, product pedagogy and community amplification.