Top 10 Haircare brands in Spain on Instagram

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From hair care to hairstyling tools, haircare brands are redoubling their audacity to make a place for themselves on Instagram. In Spain, ghd dominates the ranking with a record EMV, confirming its status as a styling icon. Next are the unmissable Kérastase, Garnier and L'Oréal Professional, which combine product performance and strategic partnerships. Redken, Wella and Pantene maintain great visibility thanks to committed communities. More specific, Sebastian Professional and Olistic Science emerge thanks to expert and targeted speeches. Note the double presence of ghd, proof of a well-oiled strategy.
1
ghd
4134
Mentions
5 490 990
Engagements
Total EMV
17995965
17995965
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2
Kérastase
2673
Mentions
8 155 310
Engagements
Total EMV
11908944
11908944

3
Garnier
4182
Mentions
3 562 688
Engagements
Total EMV
10622507
10622507

4
L'Oréal Professionnel
2631
Mentions
4 227 982
Engagements
Total EMV
7792750
7792750

Rank
Brand
EMV
Mentions
Engagements
1
ghd
17995965
17995965
4134
5 490 990
2
Kérastase
11908944
11908944
2673
8 155 310
3
Garnier
10622507
10622507
4182
3 562 688
4
L'Oréal Professionnel
7792750
7792750
2631
4 227 982
5
Redken
4631883
4631883
2565
1 867 657
6
Wella
3298522
3298522
3293
975 260
7
Pantene
2657240
2657240
1019
695 426
8
Sebastian Professional
1685771
1685771
569
936 142
9
ghd
1423848
1423848
575
316 822
10
Olistic Science
1139709
1139709
4448
81 607