Posted on
September 3, 2025

Top 10 Haircare brands in Spain on Instagram

Top 10 Haircare brands in Spain on Instagram
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From hair care to hairstyling tools, haircare brands are redoubling their audacity to make a place for themselves on Instagram. In Spain, ghd dominates the ranking with a record EMV, confirming its status as a styling icon. Next are the unmissable Kérastase, Garnier and L'Oréal Professional, which combine product performance and strategic partnerships. Redken, Wella and Pantene maintain great visibility thanks to committed communities. More specific, Sebastian Professional and Olistic Science emerge thanks to expert and targeted speeches. Note the double presence of ghd, proof of a well-oiled strategy.

1
ghd
4134
Mentions
Engagements
Total EMV
17995965
17995965
ghd
2
Kérastase
2673
Mentions
Engagements
Total EMV
11908944
11908944
Kérastase
3
Garnier
4182
Mentions
Engagements
Total EMV
10622507
10622507
Garnier
4
L'Oréal Professionnel
2631
Mentions
Engagements
Total EMV
7792750
7792750
L'Oréal Professionnel
Rank
Brand
EMV
Mentions
1
ghd
17995965
17995965
4134
5 490 990
2
Kérastase
11908944
11908944
2673
8 155 310
3
Garnier
10622507
10622507
4182
3 562 688
4
L'Oréal Professionnel
7792750
7792750
2631
4 227 982
5
Redken
4631883
4631883
2565
1 867 657
6
Wella
3298522
3298522
3293
975 260
7
Pantene
2657240
2657240
1019
695 426
8
Sebastian Professional
1685771
1685771
569
936 142
9
ghd
1423848
1423848
575
316 822
10
Olistic Science
1139709
1139709
4448
81 607