Top 10 dietary supplement brands in Europe on Instagram

In the European digital landscape, dietary supplements are emerging as an ultra-competitive segment of influencer marketing. At the top of the ranking, Prozis reached new heights with a EMV of more than 200 million euros and nearly 500,000 mentions, thanks to a massive presence strategy on Instagram. Right behind, Morenutrition and MyProtein confirm their status as heavyweights in the sector, by combining reach, commitment and nutritional expertise. We also find Monster Energy, Bulk, Foodspring, Aheadnutrition, Prozis France, MyProtein France and MyProtein Europe, which each stand out in their own way, whether through their committed community, their product storytelling or their local roots. This top 10 highlights the actors who are transforming social networks into real levers of performance and influence.