Top 10 dietary supplement brands in France on Instagram

On Instagram, Prozis largely dominates the French ranking of dietary supplement brands, with more than €24 million in EMV generated by 2,212 influencers. Just behind, its local variation Prozis France confirms the power of the brand with €20 million in EMV and an impressive number of 78 657 mentions.

In third position, MyProtein reaches €16.9 MILLION, far ahead Bulk (€4.6 MILLION) and Monster Energy (€3.1 MILLION), which are essential thanks to a good balance between commitment and visibility. The rest of the top 10 is completed by Fitness Boutique, Vital Proteins (presented twice), Optimum Nutrition and a second entry from MyProtein, underlining a recurrence of major players.

This ranking demonstrates the importance of the volume of mentions and the network of influencers in performance on social networks, with very offensive content strategies on the side of Prozis and MyProtein.