Top 10 dietary supplement brands in Italy on Instagram

In Italy, Prozis reigns supreme in the dietary supplements sector with a Cumulative EMV of nearly €73m, generated by two distinct activations. The brand is distinguished by a strong capacity for commitment (more than 25 M of interactions) and an impressive volume of nearly 90,000 mentions on Instagram.

In the back, Monster Energy is emerging as the second major player with nearly €14 million in EMV, followed by Foodspring, Enervit, MyProtein or Bulk, which rely more on lower volume but potentially better targeted campaigns. This ranking reflects the ultra-dominant positioning of Prozis, which is establishing itself as the undisputed leader in the sector in Italy, both in terms of visibility and in terms of influence.