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With more than €1.3 million in EMV each, Adopt Parfums and Kilian Paris share the top of the ranking of the most influential perfume brands on Instagram. They are followed by Interperfumes and Kenzo, both driven by successful campaigns combining lifestyle creators and aspirational content. The top 10 also highlights niche houses such as BDK Parfums, Juliette Has a Gun, BYREDO France, BYREDO France, BYREDO France, Fragonard, Fragonard, Fragonard, Maison Francis Kurkdjian or L'Artisan Parfumeur, which are doing well thanks to highly targeted and committed activations.
1
Adopt Parfums
1183
Mentions
336 039
Engagements
Total EMV
1360506
1360506
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2
Kilian Paris
706
Mentions
365 719
Engagements
Total EMV
1345975
1345975
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3
Interparfums
624
Mentions
302 300
Engagements
Total EMV
939457
939457
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4
Kenzo
488
Mentions
272 957
Engagements
Total EMV
737267
737267
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Rank
Brand
EMV
Mentions
Engagements
1
Adopt Parfums
1360506
1360506
1183
336 039
2
Kilian Paris
1345975
1345975
706
365 719
3
Interparfums
939457
939457
624
302 300
4
Kenzo
737267
737267
488
272 957
5
BDK Parfums
600104
600104
695
118 807
6
Parfums Juliette has a Gun
587425
587425
950
149 959
7
BYREDO France
504230
504230
842
440 710
8
Fragonard
453247
453247
1033
146 529
9
Maison Francis Kurkdjian
395940
395940
353
129 564
10
L'Artisan Parfumeur
327861
327861
312
114 495
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