Posted on
September 3, 2025

Top 10 fragrance brands in Germany on Instagram

Top 10 fragrance brands in Germany on Instagram
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In the fragrant universe of Instagram in Germany, Parfümerie Pieper is doing well with an EMV of nearly €680,000, supported by more than 120 influencers and a strong presence on the network. Follow Kilian Paris and Parfums de Marly, which enjoy a good level of commitment despite a smaller volume of mentions. Byredo, Narciso Rodriguez, Maison Francis Kurkdjian and Kenzo confirm their status as brands prized by designers, while Penhaligons, Maison Marc-Antoine Barrois and Le Labo complete this top 10 with notes that are both luxurious and niche.

1
Parfümerie Pieper
468
Mentions
Engagements
Total EMV
677712
677712
Parfümerie Pieper
2
Kilian Paris
319
Mentions
Engagements
Total EMV
519826
519826
Kilian Paris
3
Parfums de Marly
246
Mentions
Engagements
Total EMV
226862
226862
Parfums de Marly
4
Byredo
424
Mentions
Engagements
Total EMV
207202
207202
Byredo
Rank
Brand
EMV
Mentions
1
Parfümerie Pieper
677712
677712
468
172 009
2
Kilian Paris
519826
519826
319
249 232
3
Parfums de Marly
226862
226862
246
40 053
4
Byredo
207202
207202
424
74 849
5
Narciso Rodriguez
151468
151468
203
24 216
6
Maison Francis Kurkdjian
110474
110474
157
36 019
7
Kenzo
99560
99560
108
30 244
8
Penhaligons
88757
88757
92
13 825
9
Maison Marc-Antoine Barrois
87007
87007
157
13 769
10
Le Labo Fragrances
49730
49730
202
13 181