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At the top of the UK ranking, Kilian Paris and BYREDO stand out clearly with an EMV in excess of one million pounds, driven by strong visibility and a significant volume of mentions. Le Labo, Jo Loves and Penhaligon's confirm their place in the hearts (and on the feeds) of British creators. Maison Francis Kurkdjian, Acqua di Parma and Parfums de Marly stand out for themselves with a more selective but qualitative presence. Puig and BDK Parfums close the top 10, with a great ability to generate engagement on targeted campaigns.
1
Kilian Paris
284
Mentions
705 676
Engagements
Total EMV
1592849
1592849
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2
BYREDO France
965
Mentions
495 348
Engagements
Total EMV
1537812
1537812
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3
LE LABO Fragrances
625
Mentions
306 800
Engagements
Total EMV
754566
754566
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4
Jo Loves
448
Mentions
117 556
Engagements
Total EMV
631196
631196
Rank
Brand
EMV
Mentions
Engagements
1
Kilian Paris
1592849
1592849
284
705 676
2
BYREDO France
1537812
1537812
965
495 348
3
LE LABO Fragrances
754566
754566
625
306 800
4
Jo Loves
631196
631196
448
117 556
5
Penhaligons
527195
527195
862
135 392
6
Maison Francis Kurkdjian
478523
478523
285
146 358
7
Acqua di Parma
473411
473411
427
101 732
8
PARFUMS de MARLY
326122
326122
342
77 516
9
Puig
261340
261340
274
116 817
10
BDK Parfums
248054
248054
145
138 409
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