Top 10 gyms in Denmark on Instagram

On Instagram in Denmark, PureGym DK dominates the ranking of gyms by a large margin with more than €630,000 in EMV, generated by 121 influencers thru 767 contents. This result highlights the effectiveness of a well-calibrated and local strategy, based on a solid volume of publications and a good level of engagement.

In the second position, SATS Danmark is establishing itself as a key player in the Danish fitness landscape with 261,000€ of EMV. Behind these two giants, the ranking is tightening: Barry's, Flying Steps Academy or Saints & Stars appear with smaller volumes but still a significant presence. We also note the occasional participation of international actors such as Gold's Gym, Ride.bln, or Fitness Park, which close the rankings with highly targeted campaigns. A top 10 that illustrates a market that is still concentrated but in the digital exploration phase.