Top 10 gyms in France on Instagram

With an Earned Media Value (EMV) of over 5 million euros, Fitness Park confirms its leading position on Instagram in France among gyms, thanks to more than 4,000 pieces of content published by 748 KOLs. Basic-Fit occupies two positions in the top 10: second place with 2.5 million euros EMV generated by 928 KOLs, and tenth place with a secondary account that accumulates 536,000€. This dual presence illustrates an effective multi-channel activation strategy.

In third position, CrossFit France stands out with a more targeted, mobilizing strategy 90 KOLs for an EMV of €1.77 MILLION. Follow WE AIR FITNESS (4th), FFgym (5th), EPISOD (6th), John Reed Fitness (7th), Dynamo Cycling (8th) and Wellness Sport Club (9th), each taking advantage of a clear positioning between performance, lifestyle and well-being. This top 10 highlights a dynamic sector where the quality of partnerships and community involvement make all the difference.