Top 10 gyms in Germany on Instagram

In Germany, gyms are redoubling their efforts on Instagram, and the 2024 ranking proves it. At the head, FIT/ONE dominates with an impressive EMV of €3.8 MILLION, generated by only 94 influencers, proof of a targeted but powerful strategy. Right behind John Reed Fitness Shine with €3.6 MILLION and a larger volume of content (2,855 mentions), illustrating a broader approach to community engagement.

Fitness First Complete the podium with 1.88 M€, followed by Gold's Gym and MCFIT, two heavyweights in the sector. The latter appears twice in the top 10 thanks to two different activations, proof of its reinforced presence. FitX Deutschland, A.I. Fitness GmbH, Urban Sports Club (DACH) and FITSEVENELEVEN GmbH confirm the hustle and bustle of the German fitness market on Instagram. Varied strategies but all focused on influence and digital loyalty.